Art

The fashion photography exhibition not to be missed during Paris Couture Week

Gagosian presents Iconic Avedon , a celebration of the centennial of Richard Avedon — exploring the genius of the photographer, whose work created cult imagery of many pop culture icons.

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"Photography has always been a kind of double-sided mirror for me. One side reflects my subject, the other side reflects me." Richard Avedon is one of those who shaped the history of pop culture . Often attributed to his photographs, the word "iconic" also applies to their author. This is how the Parisian gallery Gagosian comes to celebrate the artist through an exhibition, Iconic Avedon , also marking the centenary of Avedon's birth in 1923.

China Machado, suit by Ben Zuckerman, hair by Kenneth, New York, November 6, 1958, 1958

Creator of icons, Richard Avedon is distinguished by his portraits, which testify to his strange ability to arouse the singular vitality of his subjects, by inscribing their charged essences — even those of already famous people. His portraits of Marian Anderson (1955), Marilyn Monroe (1957), Bob Dylan (1965) and the Beatles (1967) are as indelible as they are timeless. Harold Brodkey said of Avedon's portrayal of him: "It's not how I look, it's how I look."

With an unerring eye, impeccable timing and prescient sensitivity, Avedon propelled Dovima (1955), China Machado (1958) and Penelope Tree (1967) to the pinnacle of their profession. He also captured incomparable images of Charlie Chaplin (1952), Jacqueline Kennedy (1961), Andy Warhol (1969) and Tina Turner (1971) at pivotal moments in their lives.

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Tina Turner, performer, dress by Azzaro, New York, June 13, 1971, 1971

Inaugurated during Haute Couture Week in Paris, the Iconic Avedon exhibition highlights the deep ties that unite Avedon to the city, which was for him an early field of experimentation. Beginning in 1947, the photographer returned regularly to Paris to photograph Harper's Bazaar collections during couture week, working with editors Carmel Snow, Diana Vreeland and Nancy White , as well as designers such as Christian Dior , not only to create a bold new vision of the modern woman, but also to restore the luster of the great city after World War II. Portraying models in movement and in the street, freed from the constraints of the studio, he took many of his best-known photos in Paris, including Dovima with the Elephants (1955) and Brigitte Bardot (1959).

Gagosian

4 rue de Ponthieu, 75008 Paris

From January 22 to March 2, 2024

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