The artisanal fusion of design and art by Florencia Cherñajovsky
The Argentine curator and researcher transfers the works of renowned artists from her country to everyday furniture objects. With her Lalana project , she blurs the limits established between the artistic, the functional and the decorative.
As a way of expanding the possibilities of contemporary art towards other materials and forms, Lalana was born in 2019 in Buenos Aires, Argentina to create objects that are both ornamental and useful, capable of transforming spaces and generating new ways of experiencing art.
With a wide repertoire of pieces, the rugs and tapestries that are made have captured the works of artists such as Roberto Aizenberg, Rómulo Macció or Emilio Pettoruti, as well as collaborations with Diana Aisenberg, Adriana Bustos and Ary Brizzi , among other Argentine artists.
Throughout her career, Florencia Cherñajovsky has been part of large projects. Between 2009 and 2016 her was part of the Pompidou Center in Paris , where she curated a variety of exhibitions. In recent years her work has evolved towards a more independent curatorship, holding the show Nubes de Paso, by Pablo Accinelli at the Museum of Latin American Art of Buenos Aires (MALBA) and a group exhibition at the Museo Madre in Naples, Italy.
Unlike paintings, which are seen from a distance, Lalana's textile creations can be felt and touched. The change in materiality is an important factor, which encourages us to connect in new ways with art. “The transfer to another materiality, scale and spatial relationship involves us in new ways of connecting with the works. Without losing their aura, they occupy a territory where we can use them, touch them, walk around them, see them from any angle, even leaning against the image”, stated the curator.
Lalana is focused on an artisanal and sustainable production , where there is no intervention of machines in the process: the spinning, weaving and dyeing are done by hand, which makes each design unique and different. Lalana 's production techniques come from and are made in northern Argentina , Morocco and Nepal, with local artisans who are experts in the field.
