Dua Lipa named the new Yves Saint Laurent Beauty ambassador

" For me, perfume and makeup are one of the many forms of self-expression, a way to explore one's playfulness, creativity and personality." After being the face of the LIBRE fragrance signed YSL Beauty , Dua Lipa continues her partnership with the French House to push the boundaries of beauty and embody a self-expression tinged with audacity and freedom. The international pop star is a source of inspiration for an entire generation, each of whose beauty looks and cutting-edge fashion choices arouse unrivaled enthusiasm. "Dua Lipa brings her electrifying energy to our brand, inspiring women to wear makeup, but also to claim who they are and the values ​​they stand for. Her influence encourages them to celebrate their individuality, to take power, to have confidence in themselves and in their own beauty", explains Stephan Bezy, International Managing Director of YSL Beauty.

For this first partnership, Dua Lipa embodies the shine, vivacity and sparkle that characterize her so well with a campaign around the new lipstick collection, YSL LOVESHINE. This three-part range begins with the YSL Loveshine Candy Glaze stick gloss – a true viral phenomenon on social networks – and will continue with the highly anticipated YSL Loveshine Wet Shine lipstick. Later this year, the brand will unveil YSL Loveshine Candy Glow, its third joyful innovation. Tom Pecheux, YSL Beauty International Artistic Director, rightly states: "YSL LOVESHINE is aimed at all those who want to have soft, hydrated and luscious lips. This Collection allows you to design modern and radiant looks enhanced with a touch of certainly mischievous sophistication" . In this simple gesture of makeup, the beauty segment of the cult French House promises a universal look, with the Haute Couture touch that has made the YSL brand famous.

YSL LOVESHINE CANDY GLAZE STICK GLOSS
The first stick gloss on the market and a true viral phenomenon, Candy Glaze melts on the lips to give them an undeniable voluptuous shine, without a sticky effect. The shine of the gloss is here combined with the healing properties of a balm and is available in twelve translucent but intense shades enriched with hyaluronic acid and pomegranate extract, for lips that are hydrated for up to 24 hours and visibly plump.

ROUGE YSL LOVESHINE WET SHINE
YSL Beauty's iconic oil-infused Rouge is now presented in modern neutral colors, around a renewed and perfected formulation encapsulated in even more premium packaging. The new YSL LOVESHINE Wet Shine Rouge is enriched with fig pulp from the Ourika Collective Gardens and six signature oils to offer lips up to 24 hours of hydration and protection. A cross between lipstick and lip oil, it provides a creamy shine of a lipstick and a silky, slippery sensation of an oil, and comes in 20 shades to combine as you wish.

YSL LOVESHINE CANDY GLOW TINTED BALM
With the Candy Glow balm, YSL has imagined an intense treatment that gives the lips the purest glow. Thanks to its pigments which evolve according to the pH of the lips, Candy Glow enhances the beauty specific to each woman, its six translucent shades adapt to the lips to form a subtle tailor-made color. With its formula enriched with shea butter and maracuja oil which limits the appearance of wrinkles around the lips, it is the guarantee of healthy lips. This thick and creamy formula provides immediate hydration, for lasting smoother and softer lips.