Ines de la Fressange becomes ambassador for Elizabeth Arden's iconic Eight Hour Cream
Ines de la Fressange embodies timeless elegance as the new ambassador for Elizabeth Arden's iconic Eight Hour Cream.
In a world where elegance and timelessness are combined, two icons meet: Elizabeth Arden and Ines de la Fressange . The New York beauty house, a symbol of female emancipation around the world, proudly welcomes the iconic figure of French fashion as an ambassador for its legendary skincare product, Eight Hour Cream . A natural encounter between history and modernity, where Parisian chic meets the soul of New York, to celebrate beauty in all its forms.
A collaboration embodying timeless elegance
Ines de la Fressange , an undisputed reference in French style, embodies with remarkable ease the very essence of sober and refined elegance. If fashion has long celebrated her allure and grace, it is now the turn of beauty to draw inspiration from her aura. She is, without a doubt, the ideal muse for Elizabeth Arden, a house that, since its founding in 1910, has never ceased to promote the empowerment of women through revolutionary products and an unwavering commitment to authentic beauty.
“Collaborating with Ines de la Fressange is an extraordinary moment for Elizabeth Arden,” says Aurélie Kaskosz, Marketing Director France for the brand. “Ines perfectly embodies the iconic French woman, a model of natural grace and sophistication. Her influence on current and past generations, her ability to transcend trends while remaining true to her own essence, make her the perfect partner for this French campaign.” An obvious choice, as her image embodies the world of Elizabeth Arden , a place where tradition and innovation meet to celebrate universal beauty.
A perfect alchemy between heritage and modernity
Through this partnership, Ines de la Fressange becomes the ambassador of a flagship product of the brand, the Eight Hour Cream , a timeless treatment that, since its creation in 1930, has become a true must-have in the world of beauty. A product that, like Ines, defies time while offering a practical and innovative approach to beauty.
This collaboration marks the beginning of a new era for Elizabeth Arden in France, with an eye toward the future but still rooted in a rich heritage . By combining French refinement with the brand's avant-garde spirit, the partnership between Ines de la Fressange and Elizabeth Arden reminds us that beauty, like fashion, is about freedom and self-confidence.
In an era where image and identity are more than ever at the heart of our concerns, this union resonates as a message of power and independence. Elizabeth Arden and Ines de la Fressange are the voices of a generation of modern women , confident in their beauty and proud of their femininity. They remind us that true beauty is not just about respecting standards, but that it emanates from a deeper place: that of confidence and authenticity. A valuable lesson, just like Eight Hour Cream : a universal care, which beyond generations, transcends time, to reveal to us the beauty that resides in each woman.
