TikTok makeup challenge with IT girl Hailey Bieber
As one of the hottest IT girls today, Hailey Bieber increasingly asserts her talent, taste and acumen in the fields of beauty and fashion. In particular, many makeup looks, whether created or promoted by Hailey, have gone "viral" on social networks.
As a makeup lover, you must have known Hailey Bieber - a prominent name among the new generation IT girls, with a fashion style that seems to be "undead" through the prism of paparazzi every time down town. With initial successes when trading her own cosmetic brand named Rhode. Hailey Bieber is also associated with many prominent beauty trends on TikTok, including makeup looks that cannot be ignored for any girl who loves to transform her appearance!
#1 Strawberry makeup
Before Hailey Bieber popularized her makeup, the " strawberry girl aesthetic" with the hashtag #strawberrygirl had over 13.8 million views on TikTok. Next, the Baldwin beauty's makeup look tutorial video "strawberry girl" also on TikTok has attracted more than 17 million views after nearly a month of posting. The advantage of this style is that it is easy to do with a few basic makeup items. To own the face of a real strawberry girl, a fresh and dewy foundation is a prerequisite, thanks to enough moisture and smooth skin. Concealer and thin cushion layer spread with a sponge or fingertips will help the foundation even and cover pores. In addition, the rosy cheeks are typical of a strawberry girl, completed by a layer of cheek cream that blends into the skin naturally, spreading evenly from the bottom of the eyes through the bridge of the nose to the temples. And to look like a plump strawberry, a few details such as thin and fragile eyeliner, standard lip liner, highlight powder and a little fake freckles to make the makeup look more sweet. Strawberry girl is especially ideal for summer, but with gentle variations in outfits and hairstyles, you can completely wear this layout in autumn weather.
#2 Latte makeup
Besides the series of cosmetic aesthetic trends in the summer of 2023 such as coquette, strawberry, barbie ... latte makeup is also one of the outstanding styles and is "favored" by many celebrities. As the name suggests, this makeup layout is inspired by the famous Italian coffee latte, focusing on contouring to bring depth to the face, along with different shades of brown like cream highlighter, Brown eyeliner and juicy lips in neutral tones. Latte makeup is especially suitable for brown or darker skin. At the same time, products with smooth, matte textures will give a healthy and charming Mediterranean finish. Still a healthy skin with a warm-toned foundation with concealer, contouring and highlighter on the cheekbones, the tip of the nose, the tail of the eyebrow. Light brown eyeshadow base for darker brown on lids and outer corners, finished with bronze, gold or champagne shimmer and dark brown eyeliner. Add nude, caramel or brown lips covered with lip gloss for a “sweet like cinamon” effect and sparkle in the sun.
#3 No-makeup makeup
“No-makeup makeup look” or “clean girl makeup” are terms that have gone viral in the beauty-loving community since the pandemic was raging. Because, the increased time at home and the requirement to wear a mask when going out has arisen the need for "beautiful without effort" with the trend of "makeup like no makeup" as to show moderation and minimalism in daily makeup class. The features of clean girl makeup are a glossy foundation that is as clear as dew, eyebrows combed back and natural fibers plucked, seductively curved eyelashes, and moist lips with a gentle pink tint. All towards the ultimate natural beauty. You can see more detailed instructions here .
#4 Modern mermaid makeup
Every summer, ocean-inspired makeup and fashion trends come back and are loved. This year, with the heat of the two movies The Little Mermaid and the inspiration from the Spring/Summer 2023 catwalk, Mermaidcore emerged as a prominent trend. This makeup look is the perfect combination of shine and sparkle, with neatly combed back hair, combed brows and teal or navy blue eyes coated in a thick, watery emulsion. The sea sparkles in the sunlight. You can add eyeliner or eyeshadow with ocean-inspired colors and shapes. Highlighters are indispensable for highlighting on both the face and body. So the image of a mermaid is recreated, healthy but still feminine and attractive.
