Emily Ratajkowski entrepreneur and activist
Managing the role of a single mother and the public coexistence of her body cannot be easy at all.
Who is Emily Ratajkowski today? A 33-year-old girl, her birthday is June 7th, single mother of a three-year-old Sylvester Apollo, by the film producer Sebastian Bear-McClard ( Uncut Gems by the Safdie brothers, 2019), in a total reconstruction of her image as a model and actress, we remember her in Gone Girl by David Fincher (2014) and I Feel Pretty by Abby Kohn and Marc Silverstein (2018), highly sexual entrepreneur and activist.
Raised in Encinitas, California, but born in London, Ratajkowski currently lives in a long phase of identity regeneration in constant balance between the commodification of her physical appearance and the affirmation of her brain. Sinuous and soft in shape, alluring and Lolita, the model became famous in 2013 for taking part in the video for Blurred Lines by Robin Thicke, featuring Pharrell, from which she later distanced herself and declared that she had been harassed during filming. With over 29 million followers on Instagram, Emily Ratajkowski continues to dispense aesthetic risks bordering on censorship and, for this reason, she garners acclaim and following from numerous voyeurs and acolytes.
The strategy is clever: since the separation from her husband Bear-McClard EmRata has started an ultra-viral trend of the divorce ring . Obtained with the creation of two new rings originating from the seal jewel of eternal love, Emily Ratajkowski with the engagement ring that became the result of divorce tries to change the marble perception that public opinion has formed of her over time. Seductress and alluring despite herself. Last but not least, the photos to advertise the new bikini models from Inamorata , her skimpy swimwear brand in which she strolls through the streets of NY in two-pieces and Vans sneakers.
Emily Ratajkowski is a model. Emily Ratajkowski, whose height is almost one meter seventy, parades as proudly for the biggest brands in the world as other tops with noticeably more elongated silhouettes. Before her, a certain Kate Moss broke the spell of the pole paradigm in the nineties, a creature equipped by Mother Nature with the same centimeters as EmRata. Marc Jacobs was the first to want it on the catwalk in 2015, followed by those of MIU MIU in 2023, Versace and Tory Burch. Emily Ratajkowski has therefore managed to win the scepter and the baton of the battle against beauty clichés beyond any prejudice and any opinion filter pronounced by the very severe and judgmental fashion elite.
Behind the décolleté there is also a brain: thanks to the book My Body
When in 2020 she published a long essay entitled "Buying Myself Back" in New York Magazine in which she revealed the chilling background of life as a model at the mercy of men and ambiguous characters, she collected over a million views in twenty-four hours, making the writing the magazine's most read piece of the year. But she also understood how the power of the word could play in her favour. My Body (2021, Metropolitan Books) is in fact the book written in the wake of the consensus received after that article published there previous year: a discussion of being both a woman and a commodity. Precisely because the act of writing is another exercise in personal exposure, Ratajkowski reflects on how much power can be gained by commodifying one's body by detailing her experiences. From her adolescence to her twenties to point the finger at the economy of the image and the dynamics between the power and impotence of her position as a successful model. An outburst, a cry for help, perhaps an admission. In 2022 , The High Low with EmRata comes to life, the podcast produced by Sony Music at the rate of two episodes a week + a third for subscribers where politics, philosophy, feminism, sex, TikTok and relationships are at the center of conversations with guests in interview format. Closed in 2023, we remember the key episode "Can you be a feminist and at the same time in favor of plastic surgery?" : the answer? Absolutely yes. Let's call it alter-modern feminism.
EmRata often does fashion outside the set
We cannot pretend not to see how its influence moves the masses from an aesthetic point of view. Every look shown on the street, walking the dog or the stroller, has dragged and overwhelmed the sales of clothing and accessories like the contents in which it leaves almost nothing of itself to the imagination. From the Inter shirt worn by Emily Ratajkowski for a handful of seconds in the Travis Scott video I know? (2024) which contributed to igniting the Bloke Core phenomenon , the tendency to wear football shirts off the pitch, to the black one with the portrait of Stormy Daniels, the ex-porn star at the center of the news for illegal payments received from Donald Trump in exchange for silence about a sexual relationship she had with him before the 2016 election campaign, EmRata never misses a beat. For the curious: the Inter T-shirt appears quickly in the frames of the aforementioned video clip at minutes 1:38 and 1:50.
Emily Ratajkowski on the red carpet
We close with a key scene from the 2015 film We are your Friends directed by Max Joseph where EmRata acts (and dances) in front of Zac Efron's DJ console. Recovery anthology, but an anthology nonetheless.
