What we know about Meghan Markle's new brand "American Riviera Orchard"
Meghan Markle is preparing for a new project.
Following the Netflix documentary Harry & Meghan and the podcast “Archetypes” on Spotify, Meghan Markle is preparing to establish a brand in the lifestyle industry. All we know yet about the brand named "American Riviera Orchard", which remains a mystery, is that it will sell jam and hazelnut paste. The brand's name takes its inspiration from the Mediterranean climate, rolling hills and vineyards of Monetcito, the Santa Barbara region where the Duchess of Sussex lives.
Reportedly, Meghan Markle wants to include many of her favourite areas, such as family, food, entertainment and home decoration, in American Riviera Orchard. Although there is no official statement yet, the brand is expected to include tableware, cookbooks, marmalades, fruit preserves, stationery, textile products, string bags, yoga equipment and products for pets.
American Riviera Orchard has an Instagram account that does not share posts for now. The page contains the brand logo, which consists of only nine posts combined. In the account's biography, it is written that the brand was founded by Meghan, Duchess of Sussex, in 2024, and it is directed to the website. When you log in to the site, you only see a field where you can enter your e-mail to sign up for the waiting list. It is also thought that the brand name in the logo contains the duchess's handwriting.
We first came across the brand officially on April 15, on the day of the Royal Salute Polo Challenge. The package distributed to the distinguished guests included Markle's first product, strawberry jam, in a transparent jar wrapped with a linen ribbon. There is no information yet about when the brand will start selling.
American Riviera Orchard isn't the only thing we hear about Meghan's upcoming ventures. There are also rumors that Markle, who had a lifestyle blog called "The Tig" where she shared recipes, wine recommendations and travels before becoming a duchess, but closed it after her marriage to Prince Harry, will revive it and is preparing for a new agreement with Netflix.
