Versace, official partner of the 15th Beijing International Film Festival

Versace 's imprint on the world of luxury extends far beyond the confines of fashion, and this year, the Italian Maison has established itself as the official brand of the 15th Beijing International Film Festival (BJIFF) . A partnership that embodies the perfect fusion of the worlds of cinema and haute couture, an alliance that celebrates creativity, innovation, and the power of image.

Since its founding, Versace has forged a deep connection with cinema, transforming the art of the image into a unique sensory experience . Far from limiting itself to fashion, the House has always embraced all visual art forms: photography, film, and the performing arts. Versace 's aesthetic, a symphony of bold colors and silhouettes, echoes the power of the silver screen, where each creation becomes a stage in itself. Its commitment to self-expression and empowerment finds particular resonance in the world of cinema, where cinematic talent from around the world comes together under the brand's aegis.

Versace's connection to the world of cinema is undeniable . The biggest stars, both on and off screen, choose to reveal themselves in Versace , a House that embodies authenticity and excellence. Its creations light up the red carpets of international festivals, affirming its status as an icon of global haute couture. At the heart of BJIFF , this relationship is strengthened, as Versace is committed to supporting the young generation of Chinese and international designers, fostering the emergence of promising talents in a setting where visual innovation reigns supreme.

This year, the Festival coincides with historic anniversaries. 2025 marks 130 years of world cinema, 120 years of Chinese cinema, and the 15th anniversary of BJIFF , an event that promises to be an immersive celebration of the art of cinema. The festival highlights a multitude of events and initiatives that will stimulate creativity, encourage the emergence of masterpieces, and strengthen the transformation of the film industry. A tribute to light and shadow, to the timeless beauty of cinema, while cultivating a promising cinematic future.

Under the theme of Exhibition, Promotion, Transaction and Exchange , BJIFF 2025 will run from April 19 to 22, providing an ideal platform for integrating the most prestigious resources of the global film market. At the heart of this event, the film market will offer project pitch sessions, industry dialogues and special screenings. It is in this dynamic that Versace takes a central place, actively supporting the Beijing market's Pitch Training Camp . This camp offers a rare opportunity for young talents to train alongside renowned mentors, fostering the emergence of new talent in production, direction, art direction and cinematography. Four exceptional short films, co-created by the participants on contemporary themes, will be incubated and unveiled during the festival, thus providing a platform for fresh voices and emerging creators.

Versace , through its unwavering support for creativity, continues to nurture visual art in all its splendor. This partnership with BJIFF embodies a desire to encourage the young generation and nurture the cinematic dream through a colorful and bold perspective. The Pitch Training Camp thus becomes a breeding ground for talent where the vision of young creators is highlighted, giving birth to future major cinematic works.

Versace , therefore, is not just a fashion player, but a true patron of cinematographic art, a catalyst of talent and a protector of the imagination. A House that, once again, proves that artistic expression has no boundaries.