What will be the trends for 2025? Pinterest Predicts the Future Report.

What will be the trends for 2025? The answer comes from Pinterest Predicts 2025 , the eleventh edition of the annual report that presented the emerging trends that will dominate the next year. A study based on the fashion, beauty, design and lifestyle trend searches of 500 million monthly active global users who in the last five years have had an 80% accuracy of the predictions. 65% of these have seen Gen Z as the protagonist.

Scroll down to discover the 20 trends for 2025

A couple trend is slowly breaking through that will find its maximum expression by 2025 and will conquer both Gen Z and Baby Boomers. Among the searches for next year, Pinterest has analyzed an increase in searches for casual matching outfits for couples, coordinated shirts and structured looks with matching outfits for friends. And finally, accessories such as couple or friendship bracelets (+70%) and couple nail art.

The style boho is merging with the biker one. In 2025 - according to Pinterest Predicts - Gen Z and Baby Boomers will embrace this unique mix, which combines the bohemian soul with biker energy, giving life to original outfits made of leather garments combined with flowing skirts and draped shirts. And the numbers on trend searches are not indifferent, with a +755% of searches on boho outfits, 360% on lace skirt outfits and 445% on biker boot outfits. Also accessories such as slouchy bags and bold bohemian outfits.

The sailor look will establish itself as a casual and informal trend, it is gaining the attention of Gen Z and Gen X. From searches for cable sweaters, functional raincoats, striped patterns and nautical-themed tattoos will become must-haves for expressing a fresh and relaxed style. Pinterest Predict 2025 searches confirm this trend: cable sweaters mark an incredible surge of 110%, followed by sardine-shaped tattoos and fish-shaped bags. Also the waterproof aesthetic, perfect for all weather conditions, while fisherman sandals.

In reaction to the Barbie trend , searches for Polly Pocket , the dolls of the 2000s, are rising. Pinterest searches confirm this: outfits with doll shoes are up 130%, followed by necklaces with pendants and mini objects. For beauty, doll make-up is also growing strongly with blush tutorials.

Based on research from Gen X and Gen Z fans of Games Of Thrones and House of The Dragons, 2025 will be the year of the Castle-core trend. A return of the Middle Ages in our days, particularly fascinating the younger generations. Pinterest's predictions on future trends have recorded a 110% increase in medieval fashion, especially medieval blue dresses, ruby rings, chain mail necklaces that replicate medieval mail, and castle-style house plans.

The return of Rococo marks the triumph of an opulent and ultra-feminine aesthetic inspired by the 18th century, loved by Gen Z and Baby Boomers. From weddings to parties, corsets, luxury accessories and sumptuous tables stand out. On Pinterest , searches for Rococo dresses have increased by 5,465%, while Rococo makeup has seen a +70%. Rococo weddings, parties and cakes also reflect the rise of this trend, which transforms every occasion into an explosion of historical elegance and modernity.

The green revolution continues in step with the sustainable trends brought forward by Baby Boomers and Gen X, who will embrace a lifestyle that blends rebellion and sustainability, aiming to build a better future. Solar punk fashion records a 115% increase in searches, while chaotic gardening, with its spontaneous charm, is growing strongly as are solar punk homes (+80%), self-sufficient gardens (+55%) and community spaces, reflecting the desire to harmonize innovation and respect for the environment.

The colour of the year for Gen Z and Millennials will be cherry red . Also due to Gucci Ancora red, searches for this dark red shade have increased by 235%, while cherry "vibes" have recorded an incredible +325%. The cherry-colored bedroom is also gaining traction with an increase in searches, as are cherry martini and cherry-colored cars. A colour that, in 2025 , will be the protagonist in every aspect of daily life.

In 2025 , Gen X and Gen Z are increasingly paying attention to the care of their digital alter egos, choosing personalized hairstyles, shoes, clothes, and accessories for their avatars . These avatars are becoming a true representation of the self (and a trend), as evidenced by the increase in searches for topics such as “2000s profile picture ideas” and “cute outfit codes.”

Surrealism , the artistic movement of the early twentieth century, characterized by elements of irrationality and dreaminess, will be one of the main trends of 2025 , especially for Gen X and Baby Boomers. Among the searches, modern surrealism, the aesthetics of Salvador Dalí and the interest in creative ideas in the domestic sphere, such as strawberry centerpieces, dinner table decorations and bouquets of flowers for cakes.

Pinterest Predicts 2025 records an attention for the trend related to the aura . The trend will be to create polychrome eye looks with iridescent and changing effects, real auras that become new wave make-up that record an incredible increase. Searches for the golden aura and the aura effect will grow significantly, as well as the use of purple blush for a touch of new colour.

The use of gold has always been a symbol of beauty and divinity, and it will return as a trend in 2025 as Gen Z and Baby Boomers rediscover their divine side. This will translate into gold makeup and face paint, Greek goddess-inspired hairstyles, and opulent nail art. Pinterest searches show a dramatic increase in attention for goddess nails, followed by goddess braids.

Dark and enchanting mermaid- inspired beauty will become one of the most popular trends among Millennials and Gen Z. Pinterest searches for dark mermaid makeup will increase by 695%, while dark water nymph makeup will see a rise. The wet-look wavy hair look will gain popularity, as will sea-inspired nails. Searches for the witch costume aesthetic will also see a rise in this vein.

By 2025 , mountain destinations will replace cities as the top destination for Gen Z and Gen X. Scenic peaks, evergreen forests, and clean air will increasingly attract travelers ready to hike or ski. Searches for Portillo in Chile will increase by 195%, while the Dolomites will register a +45%. The Atlas Mountains in Morocco will see a 30% increase. Fashion keeps pace with tourism trends with ski outfits and outdoor clothing for the mountains.

Gen Z and Millennials will revolutionize the traditional baby shower by transforming it into a nesting party . These events will not only be an occasion to celebrate, but a practical moment to help future parents create a welcoming and functional environment for the baby on the way.

In 2025, homes will reflect an explosion of personality thanks to an exuberant, eclectic and bold style. After the basicness of quiet luxury, Gen X and Baby Boomers will be the year of maximalism , where every detail will be a hymn to creativity where everything will be allowed. Searches for creating an eclectic apartment grow by 630%, the maximalist fashion trend gains 260%, decorations with wall fabrics increase by 135%.

According to Pinterest Predicts 2025, the home will transform into a place of creativity and fun, bringing back the playful spirit of childhood. Gen X and Gen Z will unleash their imagination by painting murals on furniture, decorating doors with artistic designs, and using walls as blank canvases. Domestic spaces in the home will become colorful and vibrant havens. Pinterest searches for hand-painted furniture are up 135%, followed by door murals and hand-painted wall art.

On the food front, Pinterest trends are seeing a rise in crazy cakes with perfect frosting decorations as well as extravagant and creative desserts in 2025. Among the new generations' searches, cakes will be an explosion of fun, with bold designs and even unusual shapes, like that of a mouse.

In 2025 , Gen Z and Millennials will be trending to reinvent a classic American dessert: the famous soda float or ice cream float. These bold new creations, featuring ice cream, cream, or fruit floating in soda, kombucha, or beer, will be an irresistible mix of originality and flavour.

According to Pinterest Predicts 2025 , this year will be the year of the pickled cucumber , which will be reinterpreted in surprising and creative ways. Gen X and Millennials, according to their research, will use it in everything from pickle cakes to fried pickles, to salsas, margaritas, and even pico de gallo.