Ariana Grande Is The New Face Of Swarovski
Ariana Grande will be Swarovski's new Brand Ambassador, and the collaboration will launch with the Holiday 2024 campaign at the end of October.
Giovanna Engelbert, the Global Creative Director of Swarovski, continues to surprise us. This time, the historic Austrian crystal jewellery brand has announced that Ariana Grande, global popstar and actress, will be the new face of the brand.
Grande, known for her many hit songs including "7 rings," "Break Free" and "Yes, and?" opened up about her excitement to be working with Swarovski in a statement to WWD. "It is an honour to represent a house that shares my passion for creativity and personal expression," she said. The singer, always sure to defy expectations and work outside of her comfort zone, will be able to spread a message that will inspire everyone to enhance their unique identities in an sparkling way.
Being a brand ambassador for Swarovski is a prestigious title. A-list stars who have been ambassadors in previous years include Karlie Kloss and Bella Hadid. Since Engelbert became the creative director of Swarovski in 2020, she has sought to continue to elevate the brand's already prestigious reputation. She has collaborated with a number of brands and celebrities, including Kim Kardashian's shapewear brand Skims.
This new role for Grande isn't her first foray into the business world. She launched her own beauty brand, R.E.M. beauty, in 2021 and has released a number of different perfumes over the course of her career. Given her experience with red carpet and performance fashion as well as with business ventures, she is well suited to the role of brand ambassador for Swarovski.
The collaboration between Swarovski and Ariana Grande will materialize with a campaign dedicated to the 2024 holiday season, set to debut at the end of October, which promises to unite fashion and art in an unprecedented creative dialogue. Engelbert underlined how Grande's charisma and positive energy are in perfect harmony with the essence of the brand. "Swarovski brings joy to the world, and I can't wait to see how this partnership will develop," she said in a statement.
This tangible synergy between Swarovski and Grande represents a perfect union: on the one hand, the innovation and tradition of a historic jewellery house; on the other, the freshness and authenticity of a global artist. "Ariana is a brilliant artist whose creativity shines through her songs, her vocal performances and her personal style," concluded Engelbert's statement.
