Fendi celebrates 25 years of its Baguette Bag , the iconic bag that dazzled in the series Sex &amp; The City under the arm of Sarah Jessica Parker. Learn about its history, how Silvia Venturini Fendi conceived it and everything about the celebration of this inevitable accessory.

In 1997, the fashion designer and creative director of accessories and prêt-à-porter collections at <a href="https://www.instagram.com/fendi/">Fendi</a> , <a href="https://www.instagram.com/silviaventurinifendi/">Silvia Venturini Fendi</a> , started with the idea of creating a bag inspired by how French women carried the famous long and narrow bread : Baguette . This resulted in the Baguette Bag : a small and practical bag, characterized by its rectangular dimension, its small strap and the double F logo that closes the flap.

When Venturini Fendi presented her idea to the Italian fashion house, the reception was not what she expected. Many refused, they did not imagine the success that it could have. However, they found out they were wrong when the much- loved character from the Sex &amp; The City series Carrie -played by Sarah Jessica Parker- popularized this design with her purple sequined Baguette Bag. The scene is a milestone: Carrie is mugged and has to hand over her beloved bag. With a gun pointed at her, the thief orders her to immediately hand over her bag, to which Carrie replies, &quot;It&#39;s a baguette.&quot; A scene that marked a before and after in the 90s, which shows that fashion defends itself at all times.

Sex & The City, Season 3.

<h4>The celebration</h4>

Today the fashion house will celebrate the 25th anniversary of the Baguette bag with a parade that will bring back the pop culture of the 90s. The it bag of the fashion world will return with a show by <a href="https://www.instagram.com/kimcamjones/">Kim Jones</a> , who also celebrates two years as creative director of the brand. Via Instagram, the model <a href="https://www.instagram.com/lindaevangelista/">Linda Evangelista</a> was seen posing with two silver baguette bags and three baseball caps on her head to deliver a small sneak peek of what will happen today, raising the expectations of the parade. Since in addition, Fendi will collaborate with Tiffany &amp; Co: a Baguette Bag made together with the American jewelry and goldsmith brand.

On September 9, 2022, Fendi will host a special fashion show in New York City to celebrate the 25th anniversary of the FendiBaguette , designed by @silviaventurinifendi , and two years since @mrkimjones joined the Maison as Artistic Director of Haute Couture and Women&#39;s Fashion”, Fendi via Instagram.

But that is not all. Today on the catwalks of New York Fashion Week, Fendi will present a <a href="https://www.instagram.com/p/CiPuKGJOflP/">collaboration with Marc Jacobs</a> to celebrate 25 years of the Baguette Bag. &nbsp; After collaborating with <a href="https://skims.com/blogs/tv/fendi-x-skims">Kim Kardashian</a> &#39;s body-shaping brand <a href="https://skims.com/blogs/tv/fendi-x-skims">SKIMS</a> and launching the <a href="https://smoda.elpais.com/moda/actualidad/fendace-colaboracion-fendi-versace/">Fendace</a> collection alongside Italian fashion house Versace, Fendi remains in the Big Apple to bring more surprises alongside the American fashion house.

Baguette Bag: The story behind the 'it bag' of the fashion world

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