Balenciaga's sartorial chaos for Autumn Winter 2024

To give a taste of his autumn-winter 2024-25 show for Balenciaga , Demna was able to create a buzz in advance by deciding to buy 1,000 products on eBay to offer to his guests. The e-invitation itself was a purchase screenshot from the popular e-commerce platform, mentioning "Congratulations, it's yours! The Balenciaga Winter 24 collection will be presented on March 3 at 11:30 a.m. CET, live on balenciaga.com", montage style, as after having made an acquisition.

Liking to play with the codes of luxury at its peak, Demna always pushes his reflection on the industry further by asking himself what luxury is in a saturated era, where the chaos of overconsumption seems to reign. “What seems really rare and limited at the moment is actually creativity itself. I believe that creativity has secretly become a new form of luxury,” indicates the artistic director in response. Like a rebellion against the usual codification of fashion and luxury, here he offers silhouettes made from cheap finds randomly found on e-bay, where the waste that we try to resell is linked into stylish pieces. If the first silhouettes directly echo the work of Cristóbal Balenciaga, they slowly evolve towards more surprising experimentation, ending on a dress where recycled underwear is piled up. Demna's true creative genius expresses itself once again, ever more unexpected, ever more an object of discord, yet providing a truthful look at a society that urgently needs to be re-examined.

Credits: Balenciaga