Fashion

Balenciaga presents the new campaign signed by Juergen Teller

Discover the new Balenciaga campaign "This is a Balenciaga Campaign" by Juergen Teller: between innovative design, international stars and a tribute to Paris, the Maison rewrites the concept of style.

pants couch furniture photography shoe boat person handbag coat jeans

Advertising campaigns , as we know, are the beating heart of communication for fashion houses, indispensable tools capable of making us dream, defining identity, transmitting values and creating an emotional bond with a brand's audience. Over the years, their role has evolved radically. Today, in fact, we no longer refer to banal vehicles for promoting collections, but rather we talk about real works capable of telling stories, interpreting cultural change and dialoguing with new generations.

“Campaigns are no longer just a matter of style, but a powerful means to inspire and influence the global landscape.”

In this context, what better occasion to tell the debut of "This is a Balenciaga Campaign by Juergen Teller". We are talking about a brand new campaign that, between video and photography, tells the story of a project co-created by Juergen with his wife Dovile.

Protagonists of these images - in addition to the one-of-a-kind still lifes - are famous faces such as Kim Ye-Ji , Olympic medalist, Romeo Beckham , athlete, nepo baby and model, singer Kim Petras , and models Sua Lee , Khadim Sock and Akolde Meen . We can admire each of them posing on selected pieces from the personal collection of Demna, creative director of the historic French fashion house.

Scroll down to discover the images and video of Balenciaga's latest advertising campaign "This is a Balenciaga Campaign" shot by Juergen Teller.

The images of the new Balenciaga campaign signed by Juergen Teller

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"This is a Balenciaga Campaign", the new Balenciaga campaign by Juergen Teller
"This is a Balenciaga Campaign", the new Balenciaga campaign by Juergen Teller
"This is a Balenciaga Campaign", the new Balenciaga campaign by Juergen Teller
"This is a Balenciaga Campaign", the new Balenciaga campaign by Juergen Teller
"This is a Balenciaga Campaign", the new Balenciaga campaign by Juergen Teller
"This is a Balenciaga Campaign", the new Balenciaga campaign by Juergen Teller
"This is a Balenciaga Campaign", the new Balenciaga campaign by Juergen Teller
"This is a Balenciaga Campaign", the new Balenciaga campaign by Juergen Teller
"This is a Balenciaga Campaign", the new Balenciaga campaign by Juergen Teller
"This is a Balenciaga Campaign", the new Balenciaga campaign by Juergen Teller
"This is a Balenciaga Campaign", the new Balenciaga campaign by Juergen Teller
"This is a Balenciaga Campaign", the new Balenciaga campaign by Juergen Teller

Balenciaga bags are the undisputed protagonists

The campaign features Balenciaga's most iconic bags, including the Hampton Carry All , the Rodeo Tote and the Hourglass Pochette . Other must-haves include the Rodeo Top Handle in matte leather, and other styles such as the Le City and the new Bel Air Bag .


Details that make the difference

In addition to the bags, the campaign also celebrates the new footwear and jewellery lines. Shot in iconic neighborhoods of Paris, this imagery becomes almost a love letter to the city, combining fashion and architecture in a unique mashup. The choice of locations - and the use of vintage furniture - create an unrepeatable atmosphere, capable of clearly spreading that idea of past, present and future in close connection.

«Juergen Teller and Balenciaga celebrate the meeting of fashion, art and Parisian tradition, imagining a dialogue that redefines contemporary elegance».

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"This is a Balenciaga Campaign", the new Balenciaga campaign
"This is a Balenciaga Campaign", the new Balenciaga campaign
"This is a Balenciaga Campaign", the new Balenciaga campaign
"This is a Balenciaga Campaign", the new Balenciaga campaign
"This is a Balenciaga Campaign", the new Balenciaga campaign
"This is a Balenciaga Campaign", the new Balenciaga campaign

Who is Juergen Teller?

Juergen Teller is an internationally renowned German photographer, known for his unique and unconventional style that has literally revolutionized the fashion system . Born in Erlangen in 1964, Teller studied photography in Munich before moving to London, where he collaborated with major fashion houses such as Balenciaga , Marc Jacobs and Yves Saint Laurent .

His direct and intimate approach combines art and advertising, challenging the traditional standards of this sector. With exhibitions in some of the most prestigious galleries and a career marked by iconic images, Teller is considered an innovator with an unbreakable talent.

Images courtesy of Balenciaga

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