Bella Hadid x ABOUT YOU: first e-commerce collection with the supermodel
ABOUT YOU presents the exclusive collection with top model and businesswoman Bella Hadid. The collection consists of 64 pieces with a classic and bold design, inspired by the style of the 90s and 2000s.
ABOUT YOU , the e-commerce with one of the largest fashion and lifestyle platforms in Europe, and Bella Hadid , an American entrepreneur and supermodel known, as well as being the favorite model of designers, also for being a style icon of our times . The collaboration includes a collection of garments, already on sale these days, dedicated to the essentials of the autumn / winter wardrobe.
The 64 pieces that make up the capsule collection recall the style of the 90s and 2000s : between mini skirts and tops it is possible to create numerous combinations of looks with warm tones and bright colors even in a masculine style. The collection includes four upcycled pieces, made with 100% recycled denim.
In addition to being the designer of the collection, Bella was responsible for styling the editorial campaign including some items from her wardrobe.
“It was a pleasure to work closely with the ABOUT YOU team to bring my ideas to life. They gave me the creative space to design the collection the way I wanted and I had a lot of fun styling the shooting of these gorgeous pieces, including some of my pieces as well. It was a real joy to have the opportunity to be involved so much throughout the whole process. I have put my heart and soul into this collection and I can't wait for others to love it as much as I do, ”says Bella.
