Chloë Sevigny embodies the spirit of the new Jimmy Choo campaign
Iconic actress Chloë Sevigny becomes the face of Jimmy Choo's Hyper Glamour collection , between elegance and audacity for spring 2025
Jimmy Choo reveals its new campaign for spring 2025, with iconic actress Chloë Sevigny as the headliner. A choice that seems as obvious as it is inspiring, as the actress and style icon of the 2000s perfectly embodies the energy and refinement of the Hyper Glamour collection.
This campaign combines minimalist settings with a vibrant colour palette that highlights the collection's key pieces, such as the most desirable shoes, bags and sunglasses of the upcoming season.
An icon with timeless charm
Chloë Sevigny , an Oscar-nominated actress for her breakthrough roles in Kids and Boys Don't Cry , as well as her acclaimed performances in television series like Big Love and Monsters , brings her unique touch to this campaign. Her natural charisma and creativity shine through in every image. With her easy-going attitude and confident allure, Chloë embodies a new kind of glamour: one that defies norms and redefines the codes of elegance on its own terms.
"I personally think fashion offers a really powerful freedom of expression. By putting on a pair of heels or grabbing your favourite bag, you can transform yourself; you can reinvent yourself from one day to the next. For me, Jimmy Choo is constantly playing with the idea of glamour, presenting it in a fresh and modern way, exploring the emotion the product provokes as much as its appearance," says the actress.
Minimalist aesthetics and reinvented glamour
The Hyper Glamour campaign draws inspiration from the positive energy and colourful femininity of the 2000s , a true homage to an era when boldness and creativity were omnipresent. Playful accents, such as the sculptural bows on the shoes and bags of the STAZ line or the XXL sequins that adorn the ISA mules and the iconic BON BON bag, refer to a key moment in the evolution of the House of Jimmy Choo.
Sandra Choi , the brand's creative director, emphasizes: "Chloë embodies the spirit of the Jimmy Choo woman – confident, relaxed and full of fun. She is irresistibly comfortable in her own skin, with a strong identity. It's an energy that draws you in and captivates you."
An authentic connection to the House of Jimmy Choo
The campaign also features the iconic IXIA drop heel pump , a signature style that Chloë Sevigny has worn on the red carpet before. The choice underscores the actress’s authentic and ongoing connection to Jimmy Choo, a relationship that dates back to the Spring/Summer 2016 campaign. Through this nod to the past, the campaign evokes a constant evolution, while preserving the brand’s essence : bold, modern elegance.
