Meet the colourful new Coach collection with its ambassador Lee Youngji

Coach is infusing its latest campaign "Find Your Courage" with a vibrant palette, starring the dynamic artist and rapper, Lee Youngji. Set against the backdrop of a vividly imagined virtual world, this campaign marks a bold new chapter for the iconic fashion house, inviting audiences to embrace their multifaceted identities, continuing the house's motto "Courage To Be Real".

In "Find Your Courage," Youngji Lee embarks on an animated journey of self-discovery and playful defiance. With each narrative twist, the character of Imma, Coach's very own digital persona, uncovers unique "superpowers" that reveal the essence of what makes each individual authentic in their own unconventional way.

This journey not only entertains but also offers a deeper message about personal truth and bravery.

Coach's campaign resonates with contemporary themes, especially appealing to younger generations who are continually reshaping notions of authenticity. Today's youth are not just redefining their identities; they are boldly navigating the complexities of their personas across both digital and physical realms.

The "Find Your Courage" campaign captures this zeitgeist by blurring the boundaries between these worlds, illustrating the courage required to explore and celebrate one's true self in today's society.

Adding a tangible element to this vibrant campaign, Coach introduces a fresh line of accessories, highlighted by the iconic Tabby Shoulder Bag available in an array of new colours. This collection promises not only to accessorize but also to symbolize the wearer's own colourful journey towards self-expression and courage.

As spring blossoms, Coach's "Find Your Courage" campaign stands out as a spirited call to self-expression, inviting everyone to embrace their individuality with confidence and a touch of humour. With Youngji Lee leading the charge, the campaign is set to inspire a bold, colourful season ahead