Dakota Johnson and Gucci's 1961 Jackie
American actress Dakota Johnson is the face of the new Gucci campaign which revisits the story of the iconic Jackie 1961.
Dakota Johnson is the protagonist of the new Gucci campaign which traces the history of the Jackie 1961 bag, the famous icon of the Maison. Now presented in three sizes - mini, small and medium - the 1961 Jackie was first launched in 1961, becoming emblematic of the jet-set lifestyle of the 60s and 70s; new details were introduced in 1999 and 2009, drawing on contemporary insights and customs.
Dakota Johnson is captured in moments of daily life in Los Angeles while wearing the different versions of the Gucci 1961 Jackie. The video and photos, shot by Glen Luchford, pay homage to the origins of the bag, with spontaneous images that highlight its versatility and timeless elegance, reflecting its constant presence over the decades in its various interpretations.
Scroll to see the video of the new Gucci campaign with Dakota Johnson celebrating the 1961 Jackie
