Why this partnership between the two brands is positively shaking up fashion codes.

After Christian Lacroix , Stella Jean , Esteban Cort&aacute;zar and Zalio , Desigual continues its project of avant-garde collaborations with a new guest: Collina Strada , a brand that is all the rage in the United States thanks to its innovative approach to fashion and personality. Committed to a more responsible way of consuming and putting inclusion at the forefront, Collina Strada is much more than a brand: it is a platform for change. In addition to these strong pieces, its design and its staging that leave no one indifferent, the brand is famous for its fierce defense of animal rights and its touches of humor which allow its discourse to gain ground. Proof that the two brands were made to get along: during the last Collina Strada show at New York Fashion Week, we were able to meet the model and new Desigual muse Hari Nef , who has become a symbol of transidentity.

A fun campaign

Collina Strada x Desigual unveils Metamorphosister , an exclusive collaboration that highlights playful, eccentric, changing and, of course, lasting looks. Responsible fashion , collaboration and artificial intelligence are three factors that define this collection and values ​​dear to Desigual . The campaign is the perfect reflection of this: we find pieces with Y2K accents &mdash; slip dresses, chunky mules, tunics to layer over cargo pants, loose denim jeans embellished with rhinestones &mdash; prints that move between the viral aesthetics of Fairycore and Mermaidcore , without forgetting an AI -generated setting that seems to come out of a science fiction tale. It all works wonderfully: a contemporary and psychedelic collection, which redefines fashion standards by transporting us to unknown and magical lands, whose strangeness becomes the height of the desirable.

The philosophy of Collina Strada

Collina Strada is not only a fashion brand, it is also a platform for social issues and awareness. Founded by Hillary Taymour , its main concern is to stay true to its craft and stay on course to become a fully sustainable and radically transparent brand in the near future. Based in New York, the brand offers cult-favorite statement pieces that transcend trends — reinventing classics and offering unexpected details. Collina Strada embodies humor and youth. Throughout the seasons, the label&#39;s objective remains unchanged: to encourage self-reflection through clothing. Showing each season as part of the official New York Fashion Week calendar, Collina Strada has redesigned its shows to inspire everyone to take action. His parades have addressed global issues like racism and politics. From its strong DNA, the brand joins Desigual and its desire to always move the lines of fashion.

Find the collection on <a href="https://www.desigual.com/fr_FR/stories/desigual-by-collina-strada/?utm_source=ndp&amp;utm_medium=press&amp;utm_campaign=Collina_Strada_Officiel_FR&amp;utm_content=SS24" target="_blank" rel="noopener">desigual.com</a>

Desigual x Collina Strada: Desigual continues its avant-garde collaborations

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