Dixie D’Amelio, new face of APM Monaco
By partnering with Dixie D'Amelio, APM Monaco demonstrates its ability to successfully navigate between tradition and modernity, attracting a new generation while strengthening its position among the most coveted jewellery brands. The Winter 2024 collection, embodied by Dixie's energy and modernity, is an invitation to celebrate the holidays with boldness and sophistication.
Dixie D'Amelio , singer, influencer and true Gen Z icon, becomes the new face of APM Monaco , joining a prestigious list of ambassadors including Cara Delevingne, Baptiste Giabiconi , Charles Leclerc , Eva Longoria and Yang Zi . This partnership between the contemporary jewellery brand and one of the most influential figures on social media illustrates a perfect meeting of modernity, accessible luxury and international influence.
A strategic and symbolic collaboration
Dixie D'Amelio embodies the duality that characterizes APM Monaco : a blend of bold youth and timeless elegance. Her influence transcends the boundaries of social media, reaching a young, cosmopolitan audience while remaining in tune with APM Monaco's values of self-expression. This collaboration is part of the brand's desire to broaden its appeal to a generation seeking sophistication, while remaining true to its Mediterranean DNA and taste for modern designs.
By tapping Dixie D'Amelio, APM Monaco is ensuring it will capture the attention of a young, connected audience while reinforcing its trendy and dynamic brand image. The rising pop star adds a touch of freshness and relevance to a house already popular with lovers of accessible luxury.
A festive and captivating winter collection
This collaboration is materialized by the launch of a Winter collection that perfectly embodies the spirit of the end-of-year holidays. In the background, an intense red sets the tone for the campaign, evoking both festive warmth and passion. The collection highlights glamorous and sophisticated creations, designed to shine during the celebrations.
Among the key pieces, the snake motif, a tribute to the upcoming Year of the Snake , takes center stage. Presented in bold and timeless designs, these creations are paired with carmine velvet accessories adorned with a sumptuous embroidered snake. The collection also extends to an expanded range of festive gifts, including exclusive lipsticks and elegant accessories such as caps.
