Florence Pugh is the new ambassador of Maison Valentino
The successful actress enters the very private circle of muses Valentino Di.Va.
We love Maison Valentino for its irreverence, its chic, its dynamism... And who better than the sublime Florence Pugh to embody this energy? By becoming a Valentino Di.Va , the multi-talented actress with a militant spirit reveals herself in a new role: that of a muse. Her eclectic personality illuminates the new advertising campaign of the House, directed by the famous Steven Meisel in New York.
We discover a Florence who fully embraces non-conformism, revealing her body with a carefree attitude and a ferocity that make her unique. The range of emotions she is able to portray through her body language and facial expressions makes her presence as personal as it is universal. Steven Meisel photographs her in all her authenticity , from crying to screaming and laughing — a series of portraits that amplify different accessible and compelling emotions. In a deliciously aristo-punk atmosphere, the muse enters Valentino creations and brings them to life, sublimates the icons of the House and reinvents the emblematic Rockstud in 2023 sauce. We could not have dreamed of a better cast for the Italian House the more contemporary with its time.
