The story of Gianni Versace

The world of fashion woldn't be the same without the Medusa. In a short time Versace managed to establish itself on the world scene as one of the most token fashion houses, alongside names such as Prada, Louis Vuitton and Chanel. It was 1972 when Gianni Versace arrived in Milan to become Callaghan's stylist: in his past many hours spent with his mother Franca in the tailor's shop. Only 6 years passed and in 1978 Gianni together with his brother Santo and Claudio Luti founded Versace. Not long after, the third sister joins the trio: Donatella. The message that the brand wants to launch is one and is perfectly collected in the words of Gianni, when asked about the (unusual) choice of choosing the Medusa as a symbol: "When people look at Versace, they must feel terrified, petrified, just like when they look in the eyes of Medusa" Eccentric, extravagant, baroque, rock, sensual, unscrupulous, Gianni Versace wants his brand to attract attention, he wants to amaze, he wants to play in a Milan that is about to take flight: the world of the Medusa is a dive in the past of Magna Graecia with a modern perspective. In recent years, Made in Italy accquires another flavor, for Versace it is the ability to combine tailoring and stylistic fashion. Gianni's journey within the fashion industry is dotted with iconic moments: from the first collection launched on the 28th of March 1978 with a fashion show at the Palazzo della Permanente in Milan to the pin dress worn by a then unknown Elizabeth Hurley and the monochrome look of Lady Diana (a great friend of the designer) for a gala in 1996 and her last collection a week before her death in 1997.

Man, myth, legend, Gianni Versace manages to change the course of fashion forever in twenty years of activity, leaving behind him a fantastic world made of prints and dazzling colors that still amazes today.