Gigi Hadid, new global ambassador of Havaianas

Havaianas , the iconic flip-flop brand, unveils a new chapter in its history with the arrival of Gigi Hadid as its global ambassador for the summer season. More than just a beach accessory, flip-flops have become a true fashion statement, a symbol of timeless style. This collaboration marks a significant turning point in the fashion world, where Havaianas flip-flops, reinterpreted without complex, have earned a special place on the catwalks and in the hearts of celebrities.

Since its inception, Havaianas has been synonymous with simplicity and style. As a pioneer of the modern flip-flop, the Brazilian brand has always combined comfort and elegance, appealing to fashionistas around the world. Iconic styles like the Brazil Logo and the Slim Point have become summer essentials, putting the brand at the forefront of fashion. These flip-flops are no longer just for sunny beaches; they are now a sought-after fashion accessory during Fashion Weeks and everyday wear.

Gigi Hadid 's arrival as Havaianas ' global ambassador is a natural fit between the renowned supermodel and an iconic brand. Recognised worldwide for her impeccable style and influence on the fashion scene, Gigi perfectly embodies the brand's values. With over 77 million Instagram followers, she has established herself as a key figure in pop culture, capable of inspiring and inspiring millions of people around the world.

“Becoming a global ambassador for Havaianas is a dream come true, and it makes me feel a little nostalgic,” says Gigi Hadid. “Growing up by the sea, I can’t remember a summer without wearing these must-haves. I’m so excited to collaborate with this team and see Havaianas make a comeback. I’m going to make sure that flip-flops are everywhere, from Paris to New York, all the way to the beach.”

Through the campaigns, Gigi Hadid showcases her favorite styles, such as the Brazil Logo and the Slim Point , bringing a touch of glamour and modernity to these iconic flip-flops. "Flip-flops are experiencing a real comeback. This summer essential has gone from a simple basic to a true fashion statement," explains Maria Fernanda Albuquerque, Vice President of Global Marketing at Havaianas . "It is in this context that we are proud and excited to announce Gigi Hadid as our new global ambassador. Through this collaboration with an international fashion icon, we want to elevate flip-flops to a new level of style and recognition."

The Slim Point and Brazil Logo models, worn by Gigi, are now available online, in the brand's official stores and in all franchised stores.