Gucci's "Diana" bag, named after the People's Princess, is a very spacious, functional piece that can match any outfit. The bag, which has bamboo handles and bears the brand's double "G" logo, has a timeless style.
The iconic wooden handles are inspired by Gucci's "Bamboo" bag, released in 1947. Since it became difficult to find leather materials after the Second World War, the brand had to make some innovations in its designs and wrote a new page in fashion history by starting to produce bag handles from bamboo.
The Florence-based brand launched the design with this inspiration, but the bag gained popularity after it was photographed in the hands of Princess Diana. The model, which became his favorite in the early 90s, he took with him everywhere, from walks in Chelsea to the gym, and made an unforgettable combination of combining the bag with cycling shorts and a sweatshirt.
In 2021, when he was Gucci's creative director, Alessandro Michele renamed the bag “Diana” and made a bold touch, adding neon bands to the accessory's bamboo handles. Having planned the launch time perfectly, Michele launched Gucci Diana on July 1, the Princess's 60th birthday.
Since its re-release, the '90s classic has been used many times by our favourite celebs like Alexa Chung, Elle Fanning, and Jennifer Lopez .
Originally a mid-size model, it is now available in a variety of sizes and silhouettes. We can say that “Diana” now has a curved silhouette, a mini rectangular model and even a bucket bag form.
