Hailey Bieber is the new global star of FILA
FILA has just chosen Hailey Bieber to lead its new global campaign. Check out all the photos!
Owner of a unique style, model and businesswoman Hailey Bieber was chosen to be the new star of FILA . Through the lens of Renell Medrano and styling by herself in conjunction with Dani Michelle, the photos capture the spirit of the 90s, and bring to the new global campaign an aesthetic in homage to the era that best defines her productions - and that established her as one of today's biggest fashion icons.
Working hand in hand with the Fila, Hailey Beiber showcases a variety of archival pieces in this campaign, including a crew neck sweatshirt, vest, sweater, oversized utility pants and a puffer jacket, complete with buckets as accessories and footwear, all with her typical modern interpretation and without any effort.
“My style is constantly evolving and FILA's designs are timeless and the perfect addition to my everyday wardrobe. I am grateful for the opportunity to work closely with the brand to bring these iconic pieces together and present them in a way that feels like a true reflection of my personal style," Hailey Bieber.
In addition to the photos, the campaign also features a video where the model appears playfully interacting with the camera with bold and expressive poses, further exploring the culture and fashion of the 1990s.
“Hailey Bieber has an enviable and often imitated street style, and she has quickly grown into a fashion icon for this generation. As a brand, we have always celebrated individuality and a willingness to take risks in design. Hailey is fearless in her fashion choices, with versatility, authenticity and originality in expressing her style. FILA became part of Hailey's closet organically and it was a natural fit for us to work together on this new campaign,” Gene Yoon, FILA's Global President.
