Fashion

Jennie and CHANEL kick off 2024 with a new jewellery campaign

Jennie (Blackpink) once again proves to us that she is truly "Human Chanel" with this new campaign.

As usual, CHANEL kicked off the new year with an interesting Coco Crush campaign with Jennie (BlackPink). Along with brand ambassadors Lucy Bonyton and Amandla Sternbeg, Jennie will cover social media for the 2024 Coco Crush campaign.

Later this year, the K-pop star joined Jacquemus' holiday campaign and announced the launch of her new label, Odd Atelier , while also confirming that she and her Blackpink bandmates will not renew their personal contract with YG Entertainment.

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More gorgeous than ever and embodying the true spirit of a CHANEL lady, Jennie always knows how to attract people with Coco Crush's new jewellery collection in a series of newly published images.

The campaign promotional video is scheduled to launch on January 9, 2024. 

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