The return of Martine Sitbon with Rev during the next Paris Fashion Week
The iconic designer of the 90s, director of the Chloe maison for six years, will return to the catwalk next March with the Arik and Laurent Bitton brand
The upcoming Paris Fashion Week will host the come-back of designer Martine Sitbon for Rev for which she will return to using her distinctive trademarks by combining them with the vision of Arik and Laurent Bitton, founders of Rev: between masculine and feminine with fluid lines and dynamics.
The collection stands for individuality, preciousness and authenticity, made in Italy in close collaboration with artisans. The brand will be present in Italy with its showroom in Milan, in via Monte Di Pietà 13, designed by the British architect John Pawson. The space will reflect the brand's aesthetic, made up of minimalism, intimacy and virtuosity.
One of the first champions of androgynous aesthetics, Martine Sitbon, originally from Casablanca, arrived in Paris at the age of 10. It has established itself for a style that today we would define close to "scandi", a lot of rigor, fluidity, sharp cuts. A sophisticated and poetic femininity, interpreted by the muses of the time: Kate Moss and Stella Tennant, perfect interpreters of an ethereal wardrobe. After having been at the helm of Maison Chloé for seven years and having founded the Rue du Mail brand in 2006, Martine Sitbon is once again making us dream.
