Max Mara lures: teddy bear, plush coats, handbags and other winter accessories
Fashion house "Max Mara" invites you to celebrate the festive season with Teddy bear. Headlining magazine covers and catwalk regulars, this luxury-loving little plush toy is back to spread some holiday cheer.
A soft ball loved by the fashion world, a social media sensation that is not spared the attention of photographers, magazine editors and supermodels, this time invites you to experience a dreamy one-day trip, showing us how to celebrate in style.
His message in 2022 for the holiday season, it's simple unconditional love. Max Mara's festive campaign is dedicated to one day of this playful character. Thanks to him, everything around becomes magical.
The journey begins with a coffee break and cozy cuddles. Later we walk through the city streets. We go to the shops to buy something very special for the ones we love. Finally, a fond farewell follows, full of love and happiness from our soft friend.
This campaign is filled with the joyful energy of this special time of year, full of essential gift ideas inspired by Teddy. From essential accessories and alluring novelties to cozy hats, gloves and parties, cool dresses and iconic Max Mara coats.
It's a showcase of our most sought-after gifts of the season, marked by impeccable style and the undeniable luxury of Italian craftsmanship.
let's celebrate It's almost time for Teddy's vacation!
Max Mara photos
