Fashion

Miu Miu presents the upcycling collection

Miu Miu presents a meaningful upcycle collection along with a new capsule collection to welcome the new year.

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This upcycling collection, which started in 2020, enters its fourth chapter this year. This time, we created a look using vintage denim from before 2000 and a bag using leftover leather from making existing designs. In addition, the flower embroidery decoration inspired by Miu Miu's haute couture show in the 1950s was reinterpreted using various and unique materials.

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[MiuMiu]_Upcycled Collection ADV Campaign

This upcycling collection, created based on the memories contained in denim and the clothing itself, which symbolizes time, has a special meaning in itself. In addition, all upcycling collections are verified through a partnership with the Aurora Blockchain Consortium, a non-profit association that pursues transparency and customer-oriented business in production and distribution.

Let’s check out Miu Miu’s meaningful upcycling collection that makes the present stand out even more through respect for tradition.

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[MiuMiu]_Upcycled Collection ADV Campaign
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[MiuMiu]_Upcycled Collection ADV Campaign

Photographer Jet Swan
Creative director Edward Quarmby
Stylist Lotta Volkova

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