The must-have sunglasses of the summer - Reformation x Jimmy Fairly
The co-created range of sunglasses draws its inspiration from the Californian way of life .
Take, on the one hand, the ultra-desirable label that puts sustainable fashion within everyone's reach. On the other, the coolest optician in town , whose frames are already on the noses of all your favourite It-girls. Bring them together, and you'll have a capsule of sunglasses with a decidedly stylish aura .
Good news for fashion and sustainability lovers: the collaboration of your dreams finally exists. With this exclusive capsule, Reformation and Jimmy Fairly have found the perfect combo to combine trend and eco-responsibility . Indeed, each silhouette in the collaboration is carefully crafted in the Jimmy Fairly workshops in France, from bio acetate and bio nylon glass, demonstrating a shared commitment to sustainability and quality craftsmanship. To top it all off, Jimmy Fairly is known for revolutionizing the eyewear industry, by offering beautifully crafted glasses at a fair price — with a positive social and ecological impact. This partnership is no exception since each model is offered at a single price, defying all prices for designer glasses.
Cherry on the cake , Reformation brings its fashion touch with frames with a deliciously Californian look, while the campaign captures the free and joyful spirit of the West Coast - between palm trees, convertible cars and models dressed in an effortless style American.
The collection is available in limited edition at jimmyfairly.com and thereformation.com , as well as in selected Reformation and Jimmy Fairly stores.
Each frame has a single price of €165.
