Burberry's Lunar New Year 2024 and the capsule collection
Tang Wei and Chen Kun star in Burberry's new 2024 Lunar New Year campaign, shot by Ryan McGinley.
At the creative reins of Burberry, Daniel Lee is working as if he were the equestrian knight guiding the British brand on its aesthetic path. On the occasion of the Lunar New Year 2024, it presents a capsule collection told with the campaign shot by the American photographer and artist Ryan McGinley dedicated to the year of the Dragon. Set in southwest China, more precisely in the streets of the city of Chengdu, the campaign portrays the two brand ambassadors Tang Wei, Chen Kun, together with He Cong, Wang Xiangguo and Alex Schlab .
Scroll down to discover Burberry's capsule collection dedicated to the Year of the Dragon
THE LUNAR NEW YEAR CAPSULE COLLECTION BY BURBERRY
Burberry's Lunar New Year capsule collection designed by Daniel Lee is structured with classic items from the British wardrobe that feature red aesthetic elements that celebrate the year of the Dragon. Houndstooth check prints, a rose print and touches of bright red appear on the garments and accessories - a colour associated by Chinese culture with luck and prosperity.
