NYC Store Openings in 2023
From SoHo to the Upper East Side, L'OFFICIEL rounds up the best the city has to offer in 2023.
As 2023 kicks off into high gear, so too are our spending habits. Whether you are looking to browse the latest styles or glean wardrobe inspiration, the fashion boutiques of New York City never cease to amaze. Distinct from the monotony of ordinary retail, each of the following is a truly exceptional experience. Continue below to discover the best store openings the city has to offer.
Alaïa
Alaïa returns to the city with the opening of its first New York store since 1991. The location at 149 Mercer Street is just steps away from the Maison’s original boutique. According to Creative Director Pieter Mulier, New York is a “feeding ground for creativity.” Given the late Azzedine Alaïa’s long-standing artistic roots, coming back to SoHo was a natural next step. The thoughtfully curated space displays an assortment of artwork and furniture by Donald Judd, Mike Kelly, Jonathan Horowitz, and Robert Rauschenberg. Sleek and sophisticated, Alaïa’s New York store could likely double as an art gallery. Welcome back Alaïa, we’ve missed you.
Versace
The Italian fashion house is bringing opulence to the Upper East Side with the debut of its new Madison Avenue boutique. The spacious interior is as ornate as we could expect from a Versace establishment: marble, silk, and gold accents complement floors featuring the house's signature Barocco prints and Greca designs. Visit the stately boutique at 747 Madison Avenue.
SJP by Sarah Jessica Parker
Sarah Jessica Parker relocated her flagship boutique to West Village. Formerly on West 54th Street, this downtown move is a fitting update given the recent reboot of Parker’s hit show, Sex and the City. The '70s-inspired space features an assortment of Parker’s Italian-made shoes, in addition to several SJP product varieties. Located in the heart of the action, the 500-square-foot boutique sits right at the corner of Bleecker and Perry Street.
Cult Gaia
Cult Gaia opens their first New York flagship location at 60 Wooster Street on February 8, 2023. After achieving Instagram virality in 2016 with the Ark bag, Cult Gaia has evolved into a full-fledged lifestyle brand. The space, much like Cult Gaia's pieces, is a work of art. Given the sculptural quality of the brand’s offerings, their new flagship store is informed by the grand colonnades of ancient temples. In each of the location's three distinct rooms, Cult Gaia’s signature standout pieces are offset by a relaxing color palette of earthy limestone and plaster. Escape the hustle and bustle of the city by retreating into Cult Gaia’s SoHo oasis.
