Nike 24.7: the new Nike collection
Sportswear meets a new standard of comfort and style in a men's and women's collection defined by technical and technological materials to satisfy every need. Clean lines and monochromatic colours redefine the silhouettes of 24.7
Available online from January 25th and from the 30th in selected stores, the Nike 24.7 collection is the first of the year to redefine Nike's standards of style and comfort. A men's and women's collection designed for those who live sport in everyday life and who seek performance, even in clothing, 24 hours a day. A unique and high performance that aims to redefine the sporty style beyond comfort, for a new and contemporary look. Also with regard to materials.
Nike 24.7 also unveils two new materials combined with the now consolidated and industry-leading Dri-FIT technology: ImpossiblySoft and PerfectStretch. The first is a 3D-effect knitted fabric while the second is a super-stretchy fabric, both designed to ensure maximum comfort and fit. All the pieces in the collection pay homage to Nike 's sports heritage, such as the loops inspired by clothes hung out to dry in the locker room and the heat-pressed labels with the brand's Total Orange stripe, with an eye always attentive and projected towards the future. Among the must-haves, certainly the pleated skirt and wide-leg trousers for her and the chinos for him.
