Nude Project the Gen Z Streetwear with Playboy Collaboration
Nude Project, the Spanish brand that has conquered Gen Z and influencers. Everyone wants it, everyone is looking for it, everyone wears it. From Harry Style, to the trappers Quevedo and Sfera Ebbasta, up to the granddaughter of the president of the United States, Maisy Biden. A new streetwear, designed for creative and curious, disruptive people who are not afraid of subverting the rules of fashion. The latest madness? A capsule with Playboy.
“By artists, for artists”. This is the motto chosen by Bruno Casanovas and Alex Benlloch, founders of the Spanish brand Nude Projects, as the cornerstone of all their collections. Today more than ever in fashion, clothes often speak for us. Whether it is a statement, an attitude or a word written somewhere, they already tell a lot about the person who wears them. And for Nude Project, attitude is everything. Born as an urban streetwear brand, it bases its aesthetics in hip-hop and skater culture, with a clubber touch.
Oversized garments, monocrome and oversized sweatshirts, mini crop tops and mini mini skirts in full Y2K style, for a cool, street and sporty chic Gen Z. A brand that aims at young creatives. Do you remember the motto? (And which you will also find in many of their must-haves). Whether you are a designer, photographer, illustrator, musician, or skater, Nude embraces creativity and all its expressive forms, even the craziest and most reckless ones, to try, if possible, to change some of the rules of fashion. Among the fans of the brand, the British boy Harry Style, the trappers Quevedo and Sfera and E bbasta , up to the granddaughter of the US president, Maisy Biden.
The capsule with Playboy: Heroes of Pleasure was presented in Milan during fashion week with the special inauguration of a temporary store in the Ticinese area. An important debut for the streetwear brand that wanted to make the leap and establish itself on the market, not just Spanish.
The collaboration with Playboy evokes the imagery of the magazine. Thirty pieces that tell a story and a way of life that has made America dream for over fifty years. Playboy for Nude is another statement. To follow, chase, decipher and tell. Because as Alex says, "it's all about story telling". In this capsule, pastel and oversized printed t-shirts, denim but also shirts and striped college cardigans alternate. The piece we all wish we had? The oversized leather jacket with the iconic Playboy bunny.
