"Days Of Prada": the new spring summer 2024 campaign
Miuccia Prada and Raf Simons present a photographic series created by Ferdinando Verderi and Willy Vanderperre which recounts the men's and women's spring summer 2024 collection.
There is no Prada campaign that does not direct a reflection on the current affairs of fashion. And this time the reflective matrix of the spring summer 2024 campaign entitled "Days Of Prada" focuses on the singularity and collectivity of the imagery proposed by Miuccia Prada and Raf Simons . Shot by Willy Vanderperre - Raf Simons' faithful photographer - with the creativity of Ferdinando Verderi , the new campaign presents itself with a photographic series of hard and raw portraits which show in their entirety the metaphor of a broader and collective dialogue, just like the fashion itself.
A collection of faces that are taken from the cast of the show - with a total of 40 models - plus 3 internationally renowned actors: Harris Dickinson , actor of "Beach Rats", " Triangle of Sadness ", " The Iron Claw" and the series TV " A Murder at the End of the World"; Kelvin Harrison Jr. , who starred in "Chevalier", " Light and Waves" and will be released in 2024 with "Genius: MLK/X" and the live action prequel to " The Lion King"; and finally the singer and actor Troye Sivan who recently released his latest album "Something to Give Each Other" protagonist of the films "Boy Erased", "Three Months", of the TV series "The Idol" and model of last Miu Miu fashion show . In Prada's spring summer 2024 men's campaign the actors play the role of themselves, a truthful and unsweetened narrative. The sequence of shots becomes a tool to represent Prada's strong message: the collective, evolutionary and identity facet of the Milanese brand.
TEAM CREDITS
Creative Direction: Ferdinando Verderi
Photography: Willy Vanderperre
Spring summer 2024 women's campaign
Cast: Ajah Angau, Mica Argaranaz, Loli Bahia, Lexi Boling, Jolien Bosman, Oninyechi Chijoke, Sora Choi, Rejoice Chuol, Elise Crombez, Anica Cuca, Sanja Dalecka, Mathilde Denard, Dominika, Lina Emelianova, Farah, Selena Forrest, Elen Giunio , Nastya Honchrova Du Juan, Qin Lei, Julia Meseguer, Amanda Murphy, Julia Nobis, Ornella, Lila Pankova, Romi Peled, Eliza Petersen, Sascha Rajasalu, Laura Reyes, Alyosia Salamatina, Diana Skowron, Penelope Ternes, Denyse Tumukunde, Ilya Vermeulen, Freya Vervaet, Nikki Vrekic, Rianne Von Rompaey, Liu Wen, Anok Yai, Lina Zhang
Spring summer 2024 men's campaign
Cast: Harris Dickinson, Kelvin Harrison Jr., Troye Sivan
