Revolutionising Fashion: Leading Brands Embrace Style Through Second-Hand Initiatives
Maje
French fashion label Maje has taken a bold step by enabling customers to sell or purchase second-hand items directly on their website. This initiative extends the lifespan of their clothing and promotes a circular economy within the fashion industry.
Juicy Couture
Juicy Couture, known for its iconic velour tracksuits, has launched REJUICED, a peer-to-peer resale marketplace powered by Recurate. Customers can list their preloved Juicy clothing and accessories on the platform, fostering a community-driven approach to recycling fashion.
Djerf Avenue
Djerf Avenue has integrated a resale feature on its website, providing a dedicated space for customers to resell their articles. This move aligns with the brand's commitment to sustainability and encourages a more conscious approach to fashion consumption.
The Kooples
The Kooples, recognised for its edgy yet sophisticated designs, has introduced "Second Love" on its website. This section allows customers to buy and sell second-hand items, promoting a more sustainable and responsible fashion ecosystem.
Claudie Pierlot
Ganni
Ganni, a Danish contemporary fashion brand, has gone a step further by introducing Ganni Rental. This innovative platform offers customers the option to rent clothing, promoting a shift away from traditional ownership models. Additionally, Ganni allows users to buy second-hand items, offering a more sustainable approach to fashion consumption.
In a collective effort to address environmental concerns and promote a circular fashion economy, these brands are redefining how we perceive and engage with second-hand fashion. By providing accessible platforms for buying and selling preloved items, they contribute to a more sustainable and responsible future for the fashion industry.
