Rosé from Blackpink is Puma's Global Ambassador
The PUMA brand officially announced a new partnership with Rosé, a member of one of the most famous girl groups of all time, Korean music quartet Black Pink.
Rosé has established herself as a ruler and inspiration in the K-pop world, and is a style icon in her own right. Through the partnership, Rosé will bring her unique vision, voice and insights to PUMA's global campaigns and stories. The female K-pop star's ambassadorship will be dedicated to amplifying PUMA's portfolio of iconic footwear models and supporting the “Rewrite the Classics” program, which celebrates the most timeless brands by PUMA, bringing them into a new generation.
“I am very excited to join the PUMA family,” said Rosé. I can't wait for my fans to join my next chapter with PUMA.”
Joining PUMA Sportstyle ambassadors who have impacted change including Rihanna, A$AP Rocky, Dua Lipa and Skepta, Rosé kicks off her partnership with the PUMA Palermo shoe, styling for the iconic low-top shoe in her own unique way. Throughout the collaboration, the K-pop idol will support additional classic brands in PUMA's Sportswear portfolio .
“Rosé's remarkable influence on music, fashion and culture globally is inspiring. We are excited to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine the classic space of me. Her unique perspective will be instrumental in amplifying PUMA's "Rewrite the Classics" program highlighting franchises such as Palermo, Speedcat , among others. We are delighted to welcome her to our PUMA family and we eagerly look forward to what we will achieve together,” said Maria Valdes, Chief Product Officer at PUMA.
Rosé discovered her love of music at a young age. She started learning to play the piano, then the guitar, which sparked a deep passion for singing and composing in him. Rosé's debut album 'R' came out in 2021 with the lead single "On the Ground", which broke the record for most viewed music video in the first 24 hours on YouTube by a solo K-pop artist. Rosé is also the winner of the Hanteo Music Awards and the Mnet Asian Music Awards, and is proud to be the first artist to top the Billboard Global 200 as a solo artist and as a member of a group. Global.