The Glass Age: two icons, one Prada campaign

Unvarnished or colourful, impassive or terribly expressive: Scarlett Johansson is one of those actresses whose talent will always surprise us. Winner of the Tony and BAFTA Awards and twice nominated for the Academy Awards, one can only admire the precision and passion of her craft, her innate ability to transform and embody multiple characters, different identities and different ideals. In essence, she is herself a reflection, a refraction, crystallizing the identity of another individual, bringing her own inherent qualities to her representation.

Prada, a House known to be close to artists of excellence and in the avant-garde, has thus surrounded itself with the renowned actress to embody its new campaign, The Glass Age. The Italian House has surrounded itself with the Venezuelan-American artist Alex Da Corte in order to capture two icons of our days: Scarlett Johansson and the Prada Galleria. Bringing together pop and surrealism, elite and popular culture, his work creates fantastical, vibrantly coloured artistic environments to explore the same notions of humanity that Johansson brings to his work.

In the Galleria campaign, we witness the transformation of a Scarlett Johansson who is constantly changing, framed and reframed by a sublimation of everyday life, translated into pure colour. Colour is intrinsically linked to emotion, it is universally evocative of feelings. Just as this Hollywood icon is transformed and recontextualized by colour, so is the Galleria Prada model, its silhouette serving as a canvas for the exploration of shades and patterns. Here, the Galleria itself serves as a unique mirror to the transformed world around it. Inspired and inspiring, this highly artistic campaign is one of the boldest of the season.