The LOEWE x On Shoes: A Seamless Fusion of Elegance and Technology
Here is the new collaboration between LOEWE and On, two companies that gave life to the revolutionary Cloudtilt, a lifestyle shoe that combines the distinctive elegance of LOEWE with the Swiss technology of On.
Renowned fashion house LOEWE unveils its bold collaboration with On, introducing the revolutionary lifestyle shoe, the Cloudtilt . This model masterfully blends LOEWE's distinctive elegance with On's sophisticated Swiss technology, creating a product destined to redefine our concept of movement.
The Cloudtilt is the fruit of both brands' shared passion for research, with an extraordinary dedication to craftsmanship and technology. These shoes take their name from the " Clouds " (Clouds) and compress harmoniously, adapting to the movement of the foot and ensuring impeccable weight distribution, thanks to an extraordinary midsole.
These shoes feature a stunning design with distinctive sock construction and elastic laces. The EVA foam outsole provides stability, while the technical mesh upper is made from 99% recycled polyester. This shoe embodies both brands' commitment to a more sustainable world.
«When shoemaking art meets innovation, when movement transforms into elegance».
This shoe will be available in two exceptional releases, each with a different selection of colours. The first, arriving on October 12, will include colour nuances such as white, black, lime green and much more. The second release, scheduled for January 2024, will offer options such as pink, sand and elegant slate grey.
The launch campaign, immortalized by Thibaut Grevet , celebrates the art of movement in a context steeped in technology, embodying the perfect fusion of style and innovation.
The collection will make its debut on loewe.com and on-running.com starting from 11 October, anticipating the arrival in selected LOEWE stores around the world starting from 12 October.
Images courtesy of Loewe
