Valentino chooses Kaia Gerber to star in its Autumn/Winter 2023 campaign
The long-awaited Black Tie collection is finally arriving in stores... And this campaign with Kaia Gerber proves to us to what extent the pieces resulting from it are each more desirable than the other.
For the Autumn/Winter 2023 season, Pierpaolo Piccioli takes black tie at face value by including it everywhere on his silhouettes. His collection is built around pieces borrowed from everyday life and the men's wardrobe, with a black tie once a symbol of formality and power. Our preconceived ideas about ties become the theoretical backbone of a collection that plays with the rules, emancipating its primary meaning. Black Tie is an evolution towards inclusion and self-expression, allowing individuals to celebrate diversity, push boundaries, and give new life and meaning to a powerful symbol. The creative director of the House of Valentino has broken the codes of black tie by emptying it of its meaning and giving it a new personal dimension.
Kaia Gerber , with her bold personality, embodies effortless beauty, speaking the universal language of fashion in the new Valentino Black Tie advertising campaign, shot by renowned photographer Steven Meisel, at Oheka Castle in New York. Young, beautiful and punk: we discover her through a series of photos, like intimate portraits against an unpretentious background.
The Valentino Black Tie campaign thus reveals the beauty and confidence of a unique individual, who disobeys the traditional rules and norms of a dress by establishing his own. Unconcerned with social conventions, Kaia Gerber boldly embraces unexpected looks, with a new sense of rebellion and confidence. It's a refreshing break from the norm, but also a demonstration of the power of individuality and self-expression.
