This time, Donatella Versace returned to Los Angeles with the Versace family &ndash; the faces of a new generation of Versace, to shoot the Autumn Winter 24 campaign at the famous Chateau Marmont hotel.

The contrast between traditional craftsmanship and a strong fashion personality becomes the focus and message of the campaign, shot by the famous photography duo Mert &amp; Marcus. Items with delicate tailoring and using high-quality materials awaken the rebellious spirit that is very unique to <a href="https://www.lofficielibiza.com/fashion/blake-lively-in-a-vintage-versace-dress-previously-worn-by-britney" target="_blank" rel="noopener">Versace</a>. Typical of Donatella's declaration of breaking and blurring the boundaries of fashion standards, Versace women wear unique contrasting touches: it is the power of using Atelier Versace fabrics and weaving them into tweed or the pointed swallow-neck collar becomes a harmonious highlight for classic chiffon dresses. Absolute precision in every cut - the unmatched talent of the fashion house brings a strong and bold spirit that can be found in every design of the collection, from a high-slit dress to an hourglass-shaped men's jacket completed with straight-leg trousers and high-top boots.

This campaign also marks the spectacular launch of the new Kleio bag design - named after the goddess of history in Greek mythology. With soft leather, Kleio is the latest version of the iconic Medusa '95 bag line that the fashion house is promoting, each design is a version that fully expresses the delicate fusion between the Italian fashion house's heritage craftsmanship and sophisticated material handling skills. Kleio has a multi-dimensional, rich beauty when possessing soft materials but still revealing the luxurious, powerful appeal of the "Versaceness" personality and helping the wearer stand out at all times.
In addition to bag design, Versace also launched the Slice high-heeled shoe collection with a bold, innovative design like a work of art in two tones of black and <a href="https://www.lofficielibiza.com/fashion/red-dresses-trend-fashion-colour-trend-2024" target="_blank" rel="noopener">red</a>. When viewed from the side, the heel of the shoe gives a slim look but at the same time gives a solid feeling when viewed from behind. Texano boots for men with pointed toe details also bring elegance, strength and uniqueness with every step.

&ldquo;This campaign was shot at the historic Chateau Marmont in Los Angeles &ndash; the perfect place for the Versace family to gather. I love seeing Versace on models because it celebrates different personalities! And like the Chateau Marmont, Versace keeps all their interesting secrets.&rdquo; &ndash; <a href="https://www.lofficielibiza.com/fashion/versace-resort-2025-punk-mod-and-vibrant-summer-shades-donatella-versace" target="_blank" rel="noopener">Donatella Versace</a> shared.

Versace AutumnWinter 24 Campaign: A revolutionary innovation that celebrates craftsmanship

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