Fashion

At Zegna it's all about linen

Alessandro Sartori presents the spring summer 2024 fashion show at Milan Fashion Week. A top quality version of linen to be transformed into ultra-versatile and light knitwear and jersey dresses.

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What is summer for Zegna ? This question was asked by the creative director Alessandro Sartori and he gave the answer in Piazza San Fedele, with a spring summer 2024 men's fashion show en plein air at risk of sunstroke given the time just after lunch. But with an undoubted scenographic effect between the models walking right under the statue of Alessandro Manzoni and the people looking out the windows of the various offices to enjoy the unexpected show. "In winter, cashmere immediately defines the level of our product and we needed to find something for the warm season", explained the creative. Thus was born the Made in Zegna linen, obtained from the processing of the most precious species, arriving from Normandy, such as the 192 round bales that surrounded the venue, before leaving for Trivero, where in the historic headquarters of the wool mill from tomorrow they will become precious, ultra-light fabrics or more consistent, depending on the effect sought by the designer.
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Zegna the spring summer 2024 fashion show presented at Milan Fashion Week

"The quality of the raw material combined with our production capabilities give life to an extremely versatile product, like the rest of the Zegna wardrobe, increasingly involved in the process of redefining the brand" . Indeed, the idea of ​​rethinking menswear with fluid lines, timeless volumes and easy-to-wear combinations that are born for men and can also be worn by women are now a certainty in the Zegna universe, determined to play on the concept of wardrobe efficient. “Tops, pants, undepinning, shoes and accessories must be able to mix easily,” added Sartori. The goal is clear, to allow customers to enrich their wardrobe from time to time with garments that know how to dialogue with each other in terms of silhouette, weight and colouring. “I'm deeply fascinated by workwear which between the '50s and '60s gave life to exceptional models in terms of functionality and style”, said the creative, “ only then cotton and basic packaging were used, here instead every component and detail is of the highest quality ”. Like, for example, the slim-line suit in leather lined with linen, the tank top cut by tailoring, or the hyper-essential jacket, completely deconstructed, yet significant in its shape enhanced by the movement of the wearer. What can I say, a great sight.

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Summer 2024 Fashion Show

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