Jay Chou named RIMOWA Global Ambassador

After fashion with Dior Homme , Jay Chou is setting out to conquer the travel industry with RIMOWA . The superstar has indeed just been announced as a new face to embody the spirit of know-how and innovation of RIMOWA , world leader in the field of high-end luggage since 1898. "At RIMOWA, we have always believed in transformative power of travel, and the commitment to constantly perfecting his craft while courageously pursuing innovation and reinvention. Jay Chou not only embodies all of these values, but is also someone we admire for his global impact as a "as an artist. It is an honor to welcome him as a global ambassador for RIMOWA," says RIMOWA CEO, Hugues Bonnet-Masimbert. It is true that with a career trajectory marked by constant exploration and reinvention, Jay Chou's values ​​reflect RIMOWA's commitment to constantly pushing boundaries and setting new standards.

Beyond the common quest for excellence, this partnership represents a natural evolution between RIMOWA and Jay Chou. The German House's suitcases have been faithful companions throughout its career, with one being exhibited at the 125th anniversary exhibition of RIMOWA SEIT 1898 , making this partnership a poignant culmination of a long journey. “ Traveling around the world, my RIMOWA suitcases have been trusted companions with whom I have shared precious memories. They have accompanied me not only in professional contexts, but also on other trips, while diving in new areas to seek inspiration. Becoming a global ambassador of RIMOWA gives me great joy. I appreciate this connection and I value this lasting relationship with the brand very much ,” adds Jay Chou .