Jung Kook of BTS is the new brand ambassador of Calvin Klein

Protagonist of the spring 2023 campaign, singer and BTS member Jung Kook becomes Calvin Klein's new global brand ambassador for the Calvin Klein Jeans and Calvin Klein Underwear lines. “I've been a Calvin Klein fan for a long time and I'm thrilled to be their new global ambassador,” Jung Kook explained in a press release, “This collaboration is very special because Calvin Klein's heritage and brand values resonate with me. My music is how I communicate with my fans around the world and I see this collaboration as an opportunity to connect with them in a new way. I'm incredibly excited for people to see a new side of me in this first campaign for the brand."

Scroll down to find out more about Jung Kook and the Calvin Klein campaign

Jung Kook as well as being a member of BTS , the most famous k-pop band in the world is described by all as the "jack of all trades" singer for his versatility in voice, rap and his amazing performances. From today she is also an ambassador for the Calvin Klein Jeans and Calvin Klein Underwear lines. Shot by South Korean actor and singer Park Jong Ha , the campaign features him in new styles from the Spring 2023 collection, including the 90s straight denim jeans and bodysuit, denim shirt, oversized denim jacket and crew neck tee.

“We are proud to identify globally relevant talent whose cultural impact and values align with our own. Jung Kook is one of the most popular artists in the world; he possesses a rare ability to connect with international audiences through his music and style. We are fortunate and thrilled to have him on the Calvin Klein team." Jonathan Bottomley, Global Chief Marketing Officer of Calvin Klein