Lewis Hamilton is the brand ambassador of Dior Men
The British Formula 1 driver has been appointed as the new global brand ambassador of Dior Men.
Cover star of L'OFFICIEL Hommes, seven-time Formula 1 world champion and recently appointed new Dior ambassador. Lewis Hamilton will be the new male spokesperson for the brand directed by Kim Jones. Fresh from his latest victory at the British Grand Prix, the driver will also be an ambassador for the brand founded by Christian Dior. On the occasion of the announcement, the brand released a lifestyle capsule - designed by Kim Jones himself together with Lewis Hamilton - which embraces the values of the new testimonial and reflects the unmistakable style of Dior Men.
«Working with Kim and the talented team at Dior was a dream and I was honored when Kim asked me if I would like to do this job with him» says Lewis Hamilton «Our values and ideas are aligned, which made it easy to bring to life a creative collection infused with our shared experiences. Focusing on conscious choices and pushing boundaries with each piece, while fusing the inspiration of my roots in Africa - drawing on their fabrics and their belief in natural materials, as well as vibrant colors and powerful energy - was great inspiration. I hope that people around the world feel good about these garments that we have designed with so much care."
We share a love of nature, a desire to celebrate Africa and an interest in the artisanal processes and techniques that combine African artisans with the savoir-faire of the Dior ateliers. Furthermore, this collection also reflects Lewis's sporty side, his virtuosity and our functionality. Overall, the way things came out was very organic - and enjoyable!". Kim Jones