<div class="page" title="Page 1"><div class="section"><div class="layoutArea"><div class="column"><p> <em>Unlimited genius! Marco Tomasetta, creative director of Montblanc, writes another chapter of his luxurious and disruptive career and continues to establish his artistic talent at the maison.</em></p></div></div></div></div>

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        <p style="text-align: justify;"><span>Assuming the creative direction of a brand committed to style, quality and innovation is a task that few are able to perform. The choice of <strong><a href="https://www.lofficielibiza.com/culture/london-in-honour-for-the-new-campaign-montblanc-the-library-spirit" target="_blank" rel="noopener">Montblanc</a></strong> for the person who would assume the position could not have been more precise: with passages through other renowned brands, such as <a href="https://www.lofficielibiza.com/hommes/prada-men-spring-2024-between-architecture-and-fluidity" target="_blank" rel="noopener">Prada</a> , <a href="https://www.lofficielibiza.com/fashion/it-s-beach-season-jacquemus-and-gucci-opened-summer-pop-up-boutiques-in-saint-tro" target="_blank" rel="noopener">Gucci</a> and <a href="https://www.lofficielibiza.com/fashion/who-was-at-pharrell-williams-first-show-for-louis-vuitton" target="_blank" rel="noopener">Louis Vuitton</a> , the Italian <strong>Marco Tomasetta</strong> , with his innovative, communicative and agile character, certainly brings important contributions to the timeless design of Montblanc. Under his creative leadership, the brand undergoes a redefinition of leather accessories lines and an expansion of the variety of items, which surely maintains the loyalty of old customers and attracts new ones.</span></p>
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        <p style="text-align: justify;"><span><br />This is because, if on the one hand Montblanc is a centenary maison, which since 1906 has offered sophisticated products usually associated with a more classic style, on the other hand, its identity is renewed with each collection. For Tomasetta, this correlation between the traditional and the contemporary proves that the</span> <span>label</span> <span>is not just traditional. &ldquo;There are brands that will always be classic, where there aren't even opportunities for an artistic director,&rdquo; he says. In this way, for him, his presence on the Montblanc team is already proof that the brand does not stick to what has already established it in the market. Tomasetta believes that the universe of Montblanc creations is ritualistic, that is, the productions are based on the</span> <span style="font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; letter-spacing: 0px;">ritual of a client who knows what he wants, how to dress and has many daily activities, adopts a style in which he expresses his identity through his taste for the company's luxury items, be they watches, shoes, pens or perfumes.<br /><br /></span></p>
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                <p style="text-align: justify;"><span>With his experience of more than two decades in the art world, Tomasetta notably contributes to this identity manifestation through his creations &mdash; which, according to him, arise naturally, since his creativity derives from liberation. It is no coincidence that leather is valued by the creative director, who explores the sensuality of the material. Such sensuality would be one of the points in common between his homeland and Brazil, the country where he was for a month. &ldquo;In Brazil, as in Italy, we express emotion through touch. This sensation, especially for women, becomes an extension of them. That's why leather is important,&rdquo; he says.</span></p>
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Montblanc

<div class="page" title="Page 2"><div class="section"><div class="layoutArea"><div class="column"><p style="text-align: justify;"> <span>Among the arts that drive his work, the artistic director of Montblanc highlights the seventh. “Cinema is my first source of inspiration, which makes me really imagine, then write and draw.” Such actions are understood by him as a way of materializing creation and making it real, at a time when much of what is shown, especially</span> <span style="font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; letter-spacing: 0px;">on social networks, is not true. In this sense, Tomasetta&#39;s creative process values ​​authenticity, since writing and drawing are spontaneous gestures that translate her inspiration to all collections and give originality to her archives.</span></p></div><div class="column"><p style="text-align: justify;"> <span>Precisely because she values ​​writing so much, Tomasetta is proud of her position at Montblanc, which she won after her 20-year career in the fashion world. The creative director points out that, while fashionable items will not always provoke a connection with the public, writing instruments are able to evoke memories, for example, of those who have already given or received them. Thus, the brand is associated with moods, emotions, and is part of the culture, and can be considered a human heritage – just imagine the presence of these instruments in important events for individuals and for society.</span></p><p style="text-align: justify;"> <span>Marco is a visionary professional with an effervescent light that makes him stand out in his career. It is no exaggeration to say that the Italian made his name in the history of fashion, being synonymous with luxury, creativity and passion for what he does. The genius that many want, but very few have, goes hand in hand with Marco Tomasetta, who, among his many qualities, loves Brazil.</span></p></div></div></div></div>

Marco Tomasetta writes a new chapter for Montblanc

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