Troye Sivan is the new global ambassador for Rabanne Beauty
The Rush singer, who has been busy touring around the world, has just begun a new adventure as the face of Rabanne Beauty.
Last September, Rabbane launched a beauty line in an effort to renew its brand following the loss of its legendary founder . The style and packaging were the starting points, incorporating the House's iconic metal mesh.
Diane Kendal, a seasoned cosmetics professional and influencer in the creation of the Calvin Klein and Marc Jacobs beauty brands, was named creative director. She recently went viral for her work creating innovative false eyelashes for the runway show. Marc Jacobs Spring/Summer 2024 . Now, for Rabanne, the chosen muse for the brand is Australian pop sensation Troye Sivan.
The 29-year-old pop star, who started out as a YouTuber, has amassed more than 8 million followers on the platform and has transformed himself into a global It-boy . His most recent album, Something to Give Each Other , was a huge success thanks to multiple chart-topping singles, one of which, Rush , earned the artist his first Grammy nomination. The music video's choreography was even imitated by fellow It-boy, Timothee Chalamet on SNL.
His One Of Your Girls music video recently rocked the internet, as Troy got involved in the world of drag for the first time, surprising fans and first-time listeners alike. The video, which featured Disney heartthrob Ross Lynch, has gone viral, racking up nearly 33 million views and becoming his most successful YouTube video of all time.
The singer who rocked Rabbane in his Rush music video, expressed how meaningful this collaboration is: "There's something about Rabanne that feels really good, and their approach to fashion and beauty is totally in line with mine."
Sivan's music and fashion have always been deeply rooted in queer culture and street style , and are now being adopted by the high fashion world. As the new global ambassador for Rabanne's makeup brand, Troye made his debut in the new Nudes campaign, photographed by Louise and Maria Thornfeldt. Rabanne's foray into the beauty space has been described as a high-fashion approach to makeup, combining the brand's signature quality and metallic luminosity.
