Zidane and Montblanc team up in an incredible collab
International football player and coach Zidane has just been announced as Montblanc mark maker and also the face of the Montblanc Legend fragrance line
Two-time world champion and three-time Ballon d'Or winner, the star Zidane is the new collaborator of the luxurious Montblanc . The newly made announcement marks a new era in the career of the football player and coach, who, in addition to collaborating with the Maison on upcoming writing instruments and leather goods campaigns, has also been chosen as the new face of the Legend range fragrances. .
Reaffirming its core belief of passion and purpose - "You are what moves you", the brand's motto - Montblanc chose the Frenchman as its new star for exactly that reason: a career that left its mark on history and was lived with great desire, passion and focus through what he has always loved, football.
“Zinédine Zidane is a perfect Montblanc Mark Maker, a man who has not only made his mark on the world of sport, but has had an incredible impact on the global stage. He is living proof that following what moves you in life takes you to a place of fulfillment and success. He is an inspiration to so many generations, and we are delighted to be collaborating with Zinédine, writing a new chapter together in his extraordinary story,” says Nicolas Baretzki, CEO of Montblanc.
Zinédine Zidane will appear from this September on Montblanc content alongside exclusive leather pieces that highlight the importance of mobility, both physically and metaphorically, on the way to achieving your goals, as well as alongside the writing instrument, highlighting the power to unleash creativity and share ideas and celebrating the unrivaled and unmistakable tradition of the German maison.
The next campaign for Montblanc Legend fragrances
In the upcoming print, TV and digital campaign, a tribute will be paid to Zidane who has often been referred to as a “legend”. Legend, Montblanc's best-selling fragrance line, was created for those who don't seek glory for its own sake, but strive to make their mark with purpose, conviction and passion, writing their own legend along the way, just like the player. and Montblanc itself.
“Montblanc is a Maison of culture and quality that believes in the importance of conveying ideas and thoughts through writing. A belief that I share as someone who has benefited from the values and culture that my father and family passed on to me, and that I am trying to pass on as well. Personally, I write in my notebook almost every day… I don't just sign autographs!” , enjoys Zinedine Zidane.
