Alex Consani's Style, From TikTok Girl to Worldwide Model

Alex Consani is not just a very popular model . Alex Consani is the youngest transgender girl to land on the magical circuit of fashion. Adored on TikTok for her spontaneity seasoned with a surreal sense of humor, designers compete to have her on the catwalks because she is the emblem of the zeitgeist of the younger target. In 2023, she was included by Dazed magazine led by Ib Kamara   in the list of 100 names of the next generation that is currently shaping youth culture and by Forbes among the 50 Top Creators of Fashion. By now we know almost everything about her. About Alex Consani, who turned 21 in July, we know that she was born in 2003 in the San Francisco Bay Area and that already at the age of eight, before anything else, she embraced her true identity by adopting the name Alex and undergoing hormone replacement therapy during puberty. At just 12 years old, in 2015, thanks to her mother who noticed an ad from the transgender modeling agency Slay Model Management posted on Facebook, she became the youngest trans model in history. At 16 the turning point, she first signed with IMG Models, moved to New York and then Tom Ford called her to model. Last but not least, she is the first trans person to be nominated in the category “Model of the Year” by the British Fashion Council 2024 , a celebration scheduled for next December 2 at the Royal Albert Hall in London. She is the unpredictable element, the crazy and disjointed mimicry, the dances in the subway and on the street, the spontaneous warbling. Yes, because Alex Consani also sings very well and Charli XCX even wanted her in one of her videos for the song 360°. The Consani formula lacks nothing, clear ideas, spontaneity and perseverance.

Miss Mawma , as her friends call her, walked the Victoria's Secret show in October, a legendary event for the American lingerie brand that is back on the scene after six long years of hiatus peppered with controversy and a market crisis. Together with Valentina Sampaio , a fellow trans model, they are the only ones included in a type of project born on the lever of contemplation, adoration and seduction of the rather standardized and exclusive body. Just by being part of it, after Sampaio, Consani has contributed to subverting the weights and measures in the eyes of the already young generation given the well over 2.5 million views of the streaming on YouTube.

And as a new Victoria's Secret Angel, the buzz around Alex Consani skyrocketed when, at Heidi Klum's traditional Halloween party, she showed up in a nude, disturbing version of the gothic, sexy Crane from Despicable Me: skimpy lingerie, prosthetic nose, and a striped scarf. Super viral, as it should be.

Alex Consani's style is never predictable: brave and cheeky in the contexts in which she finds herself, orthodox and spectacular when needed. Her slender figure allows her to dare and show a lot of herself and, at the same time, to embrace different registers that range from the ethereal doll to the alien creature, from the modern black witch to the tomboyish girl in jeans three sizes too big with a skateboard under her arm. If the pastel tones and bright colours enhance that diaphanous complexion, it is with black that Alex finds a focus of an identity depth that is perhaps too mature for her very fresh 21 years.

One of the prerogatives of a model is to be able to easily slip into the guise of the different identities and suggestions proposed by designers without ever losing her charisma and magnetism. Alex Consani , as a model and influencer , with over 3 million followers, really has the x-factor. Without ever watering down her personality, here she is romantic for Chanel, gothic for Mugler , ethereal in Moschino up to the surrealist fairytale version of Thom Browne . And last but not least, toned and very fresh for Jacquemus in the new WINTER RETREAT holiday campaign just released by the brand.