PFW: Who are you Drew Curry?
Every day, new talents. Recently listed on the honour roll of Paris Fashion Week, a designer of tomorrow presents his young brand, in 5 questions and answers.
Drew Curry
Brand: Airei
Instagram: @airei.la (10K)
Nationality: American (based in Los Angeles)
Launch year: 2020
Particular signs :
Drew Curry was one of the finalists for the LVMH Prize 2022,
and this is its 2nd season on the official calendar of Paris Men's Fashion Week .
Its Airei brand is backed by Adrian Joffe and the Dover Street Market.
Key words :
exploration, memory, environment, introspection, human nature, imperfection, protection.
Mindset :
“Uplifting the outcasts of the misunderstood”
L'Officiel: When and how did you launch your brand?
Drew Curry: In 2020, in the midst of a pandemic. I felt it was time for me to open a new chapter, launching my brand. I had been designing clothes since the age of 18, and yet I had never really asked myself the question before. I was more in a form of personal journey, I let myself be carried away. AIREI is this new chapter.
LO: For what reason(s) do some people already like it?
DC: I hope it's for the depth, the emotion, and who knows maybe the spirituality it gives them.
LO: What is your greatest achievement?
DC: To have been able to always make a living from what I loved to do. The rest is just bonus.
LO: How will this SS24 season be different from previous ones?
DC: It will be more specific. I thought of it and created it in a much more distinct, restrained, almost ascetic way. With strength and perseverance, and I wanted that to be felt in every room. I plunged much deeper into my emotions this time than I had ever done before. It's a dark collection, but extremely positive!
LO: What passages to remember?
DC: The first and last looks of a collection are often the most important, and even if they are not necessarily my favourites, they should be remembered because they alone sum up the whole spirit of a season.
