"Having the opportunity to do something that was connected to the West and the vibes that come with it was beautiful. When you think of cowboys, you only have a stereotypical version of them. You never really get the chance to understand what the originals were like, and still are like." In the words of Pharrell Williams, creative soul of Louis Vuitton menswear, there is the spirit of his new collection for the French fashion house.
In a scenario without points of reference , if not roads that lead to nowhere and desert vegetation , denim garments and cowboy-inspired belts, leather hoodies and overcoats, and wild- constructed tailoring dominate . In a chromatic game that explores neutral nuances, and a palette between earth and leather.
For autumn 2024, Weekend Max Mara unveils its new signature collection, titled "Joy Road," in collaboration with the American actress and star of Pretty Little Liars.
From Ireland and its green meadows, a photoshoot in which country and romantic fashion takes center stage. Ruffles, flounces, western hair and boots for one of the most followed trends of summer 2024.
